The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors

exchange4media Staff Mar 5, 2021 8:43 AM

Industry observers note that the sector should carefully draw a line between inspiration and plagiarism

exchange4media Staff Mar 5, 2021 8:39 AM

The company proposes to buyback equity shares of Rs 2 each at a maximum buyback price of Rs 60

exchange4media Staff Mar 5, 2021 8:36 AM

In his new role, Rolfe will be responsible for executing a strategy that elevates the role of production in delivering creative excellence across WPP

exchange4media Staff Mar 5, 2021 8:27 AM

Aditya Pittie, MD - IN10 Media, explains Ishara's gameplan for the pay Hindi GEC market dominated by the big 4 of Indian broadcasting

Javed Farooqui Mar 5, 2021 8:25 AM

The reserve price has been increased to Rs 50 lakh/annum from Rs 5 lakh/annum, and the incremental amount has been revised to a minimum of Rs 2 lakh and multiples against the initial Rs 10,000

Tasmayee Laha Roy Mar 5, 2021 8:20 AM

In a meeting with OTT platform representatives, the I&B Minister said that no member of the self-regulatory body will be appointed by the government

exchange4media Staff Mar 5, 2021 8:08 AM

Despite the exponential growth of online gaming, industry experts believe that the genre needs a lot of evangelising effort before the advertising community takes it by storm

Mitaksh Jain Mar 5, 2021 8:00 AM