The association will strengthen Voot’s Live Linear channel offerings

exchange4media Staff Oct 19, 2020 1:39 PM

Aside from media planning and booking, DCMN will track and optimize the campaign’s performance using their proprietary TV attribution tool DC Analytics

exchange4media Staff Oct 19, 2020 12:53 PM

As part of e4m Red Carpet 2020, a panel of industry experts deliberated on the fundamentals of event technology

exchange4media Staff Oct 19, 2020 12:45 PM

The flagship initiative will see parties and leaders across the spectrum discussing issues, strategies, evolving political situation and the approach adopted by them to win the electoral battle

exchange4media Staff Oct 19, 2020 12:45 PM

Television actors Anita Hassanandani and Krystle D’souza have participated in the challenge

exchange4media Staff Oct 19, 2020 12:22 PM

As per media reports, on the Tanishq ad row, the home minister is reported to have said that 'over activism' should be avoided

exchange4media Staff Oct 19, 2020 12:07 PM

Soaps like Vadinammma, Karthika Deepam, Intinti Gruha Lakshmi have got the channel high Prime Time viewership

exchange4media Staff Oct 19, 2020 11:45 AM

The Group earlier came out with a 128-page edition in Indore, 72-page in Bhopal, 80 pages each in Ahmedabad & Raipur, 60-page in Hoshangabad, and 54 pages in Bilaspur

exchange4media Staff Oct 19, 2020 10:52 AM

Sakshi’s Special Hyderabad Shopping Supplement on 17th October saw participation from advertisers across sectors like education, retail, real estate, textiles and health

exchange4media Staff Oct 19, 2020 10:41 AM

While its current contributions are minuscule, experts believe that podcasts have the potential to become major revenue streams for platforms in the coming years

Sonam Saini Oct 19, 2020 9:25 AM

Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why large, reputed, influential organisations need to come together to develop a combined strategy to address such situations

Ronita Mitra Oct 19, 2020 9:15 AM

Industry experts say Return Path Data system can be one of the solutions, but its implementation is difficult and can take another few years

exchange4media Staff Oct 19, 2020 9:12 AM

The brand is spending Rs 15-20 crore on the campaign that is expected to run across mediums throughout the IPL and festive season

Neeta Nair Oct 19, 2020 9:06 AM

Nayak was speaking to Kailashnath Adhikari, MD, Governance Now, during a live webcast of ‘Masterminds’

exchange4media Staff Oct 19, 2020 9:03 AM

At the e4m Red Carpet Experiential Marketing Summit, panellists discussed the impact of the pandemic on the experiential industry and the upcoming innovations in the space

exchange4media Staff Oct 19, 2020 8:23 AM

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

The Director of Marketing for Facebook India talks about the idea behind the Instagram campaign that has been launched today and will appear across mediums during IPL, the Reels journey & much more

Tasmayee Laha Roy Oct 19, 2020 8:19 AM