In addition to her current role of heading strategic initiatives, Sachdev will now be responsible for leading creative, brand marketing and managing brand personalities

exchange4media Staff Aug 28, 2020 10:41 AM

Industry players say although advertisers have curtailed spends this year they are still optimistic and looking forward to the market bouncing back

Simran Sabherwal Aug 28, 2020 9:26 AM

Sukanya Chakraborty, Global Head – Corp Comm & CSR, VFS Global, speaks to us about her big win at e4m PR & Corp Comm Women Achievers Awards 2020, her thoughts on female leadership and more

exchange4media Staff Aug 28, 2020 9:25 AM

Aggarwal, Head -Infotainment & Kids, Star & Disney India, talks about their new show Imagine That

Sonam Saini Aug 28, 2020 9:08 AM

The retail giant has said that the move will help serve its omnichannel customers, and grow its advertising business and third-party marketplace

exchange4media Staff Aug 28, 2020 8:52 AM

The Global Brand President of Starcom Worldwide shared insights on the tension that sits between people and brands & the emerging consumer desire lines

exchange4media Staff Aug 28, 2020 8:51 AM

As per the 11th edition of the BARC India and Nielsen Media report, viewership for movies in the last four weeks has also impacted GEC numbers, especially in Bangla, Marathi, Kannada & Malayalam

exchange4media Staff Aug 28, 2020 8:30 AM

Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months

Tasmayee Laha Roy Aug 28, 2020 8:27 AM

Amit Syngle, MD & CEO, Asian Paints, addressed the topic 'Navigating uncertainty through marketing and digital transformations'

exchange4media Staff Aug 28, 2020 8:24 AM

It is also learnt that the agencies in question are required to have considerable global exposure

Misbaah Mansuri Aug 28, 2020 8:21 AM