According ZEE5, publishers can evolve their platforms from an IO-based sales process to biddable platforms, used by search engines and social platforms

exchange4media Staff Jul 13, 2020 12:34 PM

Chakravarty will report to Sachin Bhatia, CMO, Lenovo Data Center Group, APAC

exchange4media Staff Jul 13, 2020 12:06 PM

The commerce and industry minister has said OTT content should be in tune with the 'cultural and traditional ethos' of the country

exchange4media Staff Jul 13, 2020 11:40 AM

The duo will report to Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi

exchange4media Staff Jul 13, 2020 10:47 AM

The new format of the newspaper has been priced at Re 1 per day

exchange4media Staff Jul 13, 2020 9:20 AM

The #BanegiBaatSaathSaath campaign has been rolled out across media along with a film, which is an ode to the entire TV industry coming together to entertain viewers

exchange4media Staff Jul 13, 2020 9:17 AM

Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the Atta and Bread Maker controversy and more

exchange4media Staff Jul 13, 2020 9:13 AM

Swamy, Group CEO of R K Swamy Hansa, writes how Vasudeva was a fearless man who was about doing the right thing, even if it meant fighting for it

Shekar Swamy Jul 13, 2020 9:07 AM

The idea is to limit the spread of misinformation; however, Facebook is still to finalise the move

exchange4media Staff Jul 13, 2020 9:03 AM

However, the total number of insertions for advertisers and brands has dropped by 4.05% and 6.1%, respectively

exchange4media Staff Jul 13, 2020 8:56 AM

The investment will translate into 0.15% equity stake for the tech company in the platforms on a fully diluted basis

exchange4media Staff Jul 13, 2020 8:38 AM

According to industry experts, in the coming months digital is expected to grow further as clients come back and drive some revenues

Sonam Saini Jul 13, 2020 8:27 AM

Colleagues remember Vasudeva as a courageous man whose demise leaves a void that will be difficult to fill

Misbaah Mansuri Jul 13, 2020 8:22 AM

Mehra will be exploring newer opportunities across Content, Design, Digital and OTT space

Neeta Nair Jul 13, 2020 8:20 AM

However, the à la carte prices for all the channels for both SD and HD remain the same

exchange4media Staff Jul 13, 2020 7:35 AM