MediaDonuts to handle Match Group’s portfolio of dating apps, including Tinder, OkCupid and Match

exchange4media Staff Apr 6, 2020 10:47 AM

Bassi will lead strategy and drive the next phase of growth across Havas Creative & Media. He will report to Rana Barua, Group CEO, Havas Group India

exchange4media Staff Apr 6, 2020 10:44 AM

To strengthen the fight against COVID-19, #MainBhiMumbaiPolice asks Mumbaikars to take on the task of self-policing to ensure everyone stays inside their homes to avoid risk of infection

exchange4media Staff Apr 6, 2020 10:30 AM

With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP

Noel Dsouza Apr 6, 2020 9:06 AM

Guest Column: Swaroop, the CEO of Happy Ho, says that the pandemic may have stopped the presses, but newspapers will continue to thrive in a post-COVID-19 world

Jwalant Swaroop Apr 6, 2020 8:58 AM

According to Zapr’s report - ‘Changing TV viewership pattern in India – Week 13’, while TV viewership has jumped over 26% in the last 4 weeks, the week in question has surpassed all expectations

exchange4media Staff Apr 6, 2020 8:52 AM

Upasana Taku, Co-founder & COO, MobiKwik, talks about their community initiatives #LeadBoldly & #StopTheSpread, coping during COVID-19 and the newly launched Coronavirus insurance

Anjali Thakur Apr 6, 2020 8:52 AM

Industry leaders say that although they will miss the networking and exchange of ideas, the decision to cancel the Festival was a right one and also calls for some introspection

Misbaah Mansuri Apr 6, 2020 8:40 AM

The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.

Shreshtha Verma & Sanstuti Nath Apr 6, 2020 8:22 AM

The dairy brand shared some of its classic ads through its social media handles

exchange4media Staff Apr 6, 2020 8:21 AM

After running educational campaigns around misinformation surrounding the pandemic, the social media giant is now looking at a new content strategy

Tasmayee Laha Roy Apr 6, 2020 8:14 AM

In the third part of our series — Beating All Odds — Priti Murthy, CEO of OMD India, spoke to Naziya Alvi Rahman, Editor, exchange4media

Naziya Alvi Rahman Apr 6, 2020 8:12 AM