Date-wise News
Devika?blur=25

Bulchandani will continue to manage her responsibilities as McCann New York President

exchange4media Staff Dec 17, 2019 9:23 AM

Ted Lim Dentsu Aegis?blur=25

Lim's exit is the latest in a series of high profile departures from DAN APAC this year following a business restructure

exchange4media Staff Dec 17, 2019 9:19 AM

OTT?blur=25

Are OTT platforms pushing the limits on ad spends or just nibbling away at the marketer’s allocation for YouTube, Facebook and TV? What will it take to unleash the potential of OTT platforms in India?

Neeta Nair Dec 17, 2019 9:12 AM

Rachana Lokhande?blur=25

Rachana Lokhande, Co-CEO, Kinetic India provides insights about the OOH industry's trends and challenges

Noel Dsouza Dec 17, 2019 9:01 AM

Dettol?blur=25

Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product

exchange4media Staff Dec 17, 2019 9:00 AM

Coca Cola e4m?blur=25

By re-introducing the CMO's role, Coca-Cola has also called for restructuring and splitting of duties among teams

exchange4media Staff Dec 17, 2019 8:59 AM

Swiggy?blur=25

This is a 6-fold increase in marketing expenses for the food delivery platform when compared to last year's Rs 130 crore

Misbaah Mansuri Dec 17, 2019 8:45 AM

Sonali Malaviya Essence?blur=25

Guest Column: Sonali Malaviya, VP, Client Partner, India at Essence, says although 2019 has seen twists and turns in the media & marketing industry, economic activity is likely to pick up in 2020

Sonali Malaviya Dec 17, 2019 8:44 AM

Digital news?blur=25

We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year

Shikha Paliwal Dec 17, 2019 8:38 AM

Tata Tea Premium?blur=25

Puneet Das, VP- Marketing India, Tata Global Beverages, tells us more about the ‘Rich Delhi’ campaign which aims to capture the essence of the city

Anjali Thakur Dec 17, 2019 8:18 AM

google?blur=25

According to Todd Rowe, Global MD, Google Customer Solutions, India is one of the most important markets for Google globally due to high Internet penetration and growing digital ad spends

Tasmayee Laha Roy Dec 17, 2019 7:54 AM