Date-wise News
Danceka jungistan

The challenge invites fans to replicate the unique hook-steps choreographed by the coaches of the four zonal teams and upload them on Tik Tok

exchange4media Staff Jul 1, 2019 12:31 PM

GeorgeJohn

John was the founder of Anthem that was subsequently acquired by TBWA/India

exchange4media Staff Jul 1, 2019 12:20 PM

Monk

Monk Media has acqui-hired the entire SocialGIZ team of 10 people and merged it with their Mumbai team

exchange4media Staff Jul 1, 2019 12:15 PM

YuvrajSingh

The 13-episode mockumentary chronicles the 9-to-5 lives of the employees at Wilkins Chawla as they navigate through their mundane routine that invariably gives rise to comical situations

exchange4media Staff Jul 1, 2019 10:43 AM

HUL

The consumer goods major has told its shareholders that more than 80 experiments are underway to boost digital transformation in the company

exchange4media Staff Jul 1, 2019 9:07 AM

retaining clients

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

memeMarketing

Brands such as Netflix, Disney and BarkBox are effortlessly encashing the meme marketing culture to attract the audiences and provide content in ways different from the conventional

Nafisa Shaheen Jul 1, 2019 8:51 AM

BARC

PrimaVU has been launched to meet the demands of the industry to measure what premium homes watch

exchange4media Staff Jul 1, 2019 8:32 AM

AI

At TechManch 2019, we spoke to industry heads on digital marketing trends and how brands can leverage from AI technology

Noel Dsouza Jul 1, 2019 8:25 AM

IDMA

‘Delighted’ & ‘overwhelmed’ were the common reactions that came from the winners as they walked away with the honours bestowed on them at IDMA 2019

exchange4media Staff Jul 1, 2019 8:08 AM

Suresh Narayanan

Narayanan, Chairman and MD, Nestle India, delivered the valedictory address at TechManch 2019 and spoke on ‘Building a Future Proof Marketing Organisation’

exchange4media Staff Jul 1, 2019 8:06 AM

Gama

Since I&B Minister and MoS Consumer Affairs spoke about government body GAMA in the Parliament, the advertising industry has been abuzz with speculation on what it means for ASCI

Neeta Nair & Noel Dsouza Jul 1, 2019 8:04 AM

Pepsi

This DU admission season the brand has given its ‘Har Ghoont Mein Swag’ a new twist with ‘Cut off is temporary and Swag is permanent’

exchange4media Staff Jul 1, 2019 7:50 AM