Chauhan, Director, GBTL, Grado, talks about the two-year-old brand, it's association with Amitabh Bachchan, partnerships and the way ahead

Priyaankaa Mathur Jun 17, 2019 9:01 AM

Until now the ads were available only in Hindi, Bengali, Tamil and Malayalam

exchange4media Staff Jun 17, 2019 8:56 AM

Vignesh Vellore, Co-Founder, The News Minute, speaks about their unique brand positioning, the future of digital media and getting into the vernacular news space

Neethu Mohan Jun 17, 2019 8:55 AM

Industry experts believe that while the TVC has a good cast, the message could have been more impactful

Noel Dsouza Jun 17, 2019 8:28 AM

Work of Dentsu Impact Gurgaon, McCann Mumbai, Wunderman Thompson, TBWA\India Mumbai, Offroad Films Mumbai and DDB Mudra Mumbai selected

exchange4media Staff Jun 17, 2019 8:19 AM

Vira says the brand is going strong and has seen a great double digit growth year on year

Shweta Raaj Singh Jun 17, 2019 8:19 AM

IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one

Christina Moniz & Beryl Menezes Jun 17, 2019 8:15 AM