The new commercial will go on air across all channels this week

exchange4media Staff Apr 9, 2019 1:08 PM

To celebrate the success of its launch with the music fraternity, YouTube hosted a power packed music night which was kicked off by Susan Wojcicki, CEO of YouTube

exchange4media Staff Apr 9, 2019 1:02 PM

The campaign will be run on TV and Digital as the key medium

exchange4media Staff Apr 9, 2019 12:53 PM

Petpal is the one-stop online platform delivering pet food, accessories and drugs, directly to the doorstep, anywhere in India

exchange4media Staff Apr 9, 2019 12:45 PM

Andhadhun was produced by Viacom18 Motion Pictures and Matchbox Pictures, and distributed internationally by Eros International

exchange4media Staff Apr 9, 2019 12:34 PM

The campaign will be supported by integrated marketing campaign, including TV commercials in eight languages; also temperature-based activations on digital platforms

exchange4media Staff Apr 9, 2019 12:23 PM

The videos will be available on ESPN’s web and app platforms, ESPN Facebook & TCL’s official website

exchange4media Staff Apr 9, 2019 12:07 PM

The initiative is to encourage early detection of Breast cancer. The drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital & the sarpanch of the village

exchange4media Staff Apr 9, 2019 11:58 AM

As per SIAM, rise in commodity price, elections, below normal monsoon and recent repo rate cut by RBI big reasons for such forecast

exchange4media Staff Apr 9, 2019 11:50 AM

Prior to this, Parab has worked with RK Swamy BBDO, Hungama Digital and Communicate 2

exchange4media Staff Apr 9, 2019 11:28 AM

Jain will lead and introduce native advertising best practices, training, strategy development techniques and local payment options to the region

exchange4media Staff Apr 9, 2019 11:14 AM

Dentsu Aegis Network has elevated Samarjit Choudhry to the role of President - Happy mcgarrybowen (HMB) India, and Soumitra Karnik entrusted with the additional charge as Chief Creative Officer

exchange4media Staff Apr 9, 2019 11:10 AM

This is Accenture’s second buy in as many weeks after its acquisition of North American creative agency Droga5

exchange4media Staff Apr 9, 2019 9:12 AM

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza Apr 9, 2019 9:07 AM

Banerjee, Head of Digital Solutions & International Brands, Worldwide Media, The Times Group, shares insights on WWM, the leading brands they look after and future plans

Noel Dsouza Apr 9, 2019 8:55 AM

Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season

Dolly Mahayan Apr 9, 2019 8:45 AM

Vats, Group CEO & MD, Viacom 18, says their strategy is to be screen, platform and pipe agnostic storytellers 

Moumita Bhattacharjee Apr 9, 2019 8:31 AM

Guest Column: Narang, President, Dentsu One says the move of Accenture acquiring Droga 5 is probably one of the left brain & right brain being brought to work together in tandem like nature intended

Harjot Singh Narang Apr 9, 2019 8:17 AM

Bhat, MD, Titan Company Limited in a free-wheeling chat talks about the growth of the brand, serving the aspiring Indian and looks back at his over three-decade stint at Titan

Simran Sabherwal Apr 9, 2019 6:50 AM