Date-wise News

The new commercial will go on air across all channels this week

exchange4media Staff 09-April-2019

To celebrate the success of its launch with the music fraternity, YouTube hosted a power packed music night which was kicked off by Susan Wojcicki, CEO of YouTube

exchange4media Staff 09-April-2019

The campaign will be run on TV and Digital as the key medium

exchange4media Staff 09-April-2019

Petpal is the one-stop online platform delivering pet food, accessories and drugs, directly to the doorstep, anywhere in India

exchange4media Staff 09-April-2019

Andhadhun was produced by Viacom18 Motion Pictures and Matchbox Pictures, and distributed internationally by Eros International

exchange4media Staff 09-April-2019

The campaign will be supported by integrated marketing campaign, including TV commercials in eight languages; also temperature-based activations on digital platforms

exchange4media Staff 09-April-2019

The videos will be available on ESPN’s web and app platforms, ESPN Facebook & TCL’s official website

exchange4media Staff 09-April-2019

The initiative is to encourage early detection of Breast cancer. The drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital & the sarpanch of the village

exchange4media Staff 09-April-2019

As per SIAM, rise in commodity price, elections, below normal monsoon and recent repo rate cut by RBI big reasons for such forecast

exchange4media Staff 09-April-2019

Prior to this, Parab has worked with RK Swamy BBDO, Hungama Digital and Communicate 2

exchange4media Staff 09-April-2019

Jain will lead and introduce native advertising best practices, training, strategy development techniques and local payment options to the region

exchange4media Staff 09-April-2019

Dentsu Aegis Network has elevated Samarjit Choudhry to the role of President - Happy mcgarrybowen (HMB) India, and Soumitra Karnik entrusted with the additional charge as Chief Creative Officer

exchange4media Staff 09-April-2019

This is Accenture’s second buy in as many weeks after its acquisition of North American creative agency Droga5

exchange4media Staff 09-April-2019

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza 09-April-2019

Banerjee, Head of Digital Solutions & International Brands, Worldwide Media, The Times Group, shares insights on WWM, the leading brands they look after and future plans

Noel Dsouza 09-April-2019

Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season

Dolly Mahayan 09-April-2019

Vats, Group CEO & MD, Viacom 18, says their strategy is to be screen, platform and pipe agnostic storytellers 

Moumita Bhattacharjee 09-April-2019

Guest Column: Narang, President, Dentsu One says the move of Accenture acquiring Droga 5 is probably one of the left brain & right brain being brought to work together in tandem like nature intended

Harjot Singh Narang 09-April-2019

Bhat, MD, Titan Company Limited in a free-wheeling chat talks about the growth of the brand, serving the aspiring Indian and looks back at his over three-decade stint at Titan

Simran Sabherwal 09-April-2019

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