Date-wise News

The industry conclave, knowledge sessions, masterclasses and ABBY Awards have been brought together to ensure maximum engagement 

exchange4media Staff 08-April-2019

With investments in audio ads by marketers on the rise and association with Google, the audio space will see a boom in the months to come

exchange4media Staff 08-April-2019

Brandsmiths showcases excellence of teams who have created pathbreaking marketing campaigns to catapult a brand to success 

exchange4media Staff 08-April-2019

The rebranding strategy aligns with Svasa’s vision and growth and focuses on 3 core inspirations; timeless heritage, seamless luxury, and selfless community

exchange4media Staff 08-April-2019

Paul, Chairman & Chief Creative Officer, BBDO India will head the panel that will select 40 students for the programme

exchange4media Staff 08-April-2019

The mandate comprises services like brand strategy, social media, search, listening and creative duties

exchange4media Staff 08-April-2019

With brand ambassadors Hardik and Krunal Pandya, the agency rolls out campaign that plays on importance of ‘Bro Code’

exchange4media Staff 08-April-2019

The anthem features millennial icons Disha Patani, Tiger Shroff and Badshah

exchange4media Staff 08-April-2019

The first-of-its-kind initiative will host over 20 workshops and exhibitors, 20 panel discussions with over 50 eminent speakers and panellists

exchange4media Staff 08-April-2019

As the AVOD OTT platform celebrates its third anniversary with 100+ billion minutes of watch time, it also announced a content line-up of 30+ VOOT Originals

exchange4media Staff 08-April-2019

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan 08-April-2019

Pizza for Rs 99 will have a high-voltage TV and digital campaign, says Gaur, Pizza Hut Chief Brand & Customer Officer, India Subcontinent

Shweta Raaj Singh 08-April-2019

Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more

Anjali Thakur 08-April-2019

Guest Column: George Kovoor, Head of Digital Creative, Ogilvy, Mumbai examines Accenture's recent acquisition of advertising agency Droga 5 and its impact on the advertising industry

George Kovoor 08-April-2019

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

exchange4media Staff 08-April-2019

Early last week, Accenture announced that New York-based agency Droga5 would become a part of Accenture Interactive, which Accenture calls its experience agency

Tasmayee Laha Roy 08-April-2019

Mass appeal, constant reinvention and hard work, say experts, have made him the face of several brands like Malabar Gold, MCR Dhotis, LG Electronics and Hotstar

Neethu Mohan 08-April-2019

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