The agency will be responsible for managing a 360-degree digital marcom and strategy for the brand ranging from media spends, social media marketing and digital campaigns

exchange4media Staff Mar 11, 2019 1:02 PM

According to reports, Penn's own investment firm will be taking a minority stake in the business

exchange4media Staff Mar 11, 2019 12:51 PM

Katyal to handle large clients, Biswas will manage agency business and Dureja to look after government & SME business

exchange4media Staff Mar 11, 2019 12:45 PM

Indulgent colourways have been introduced to portray the rich immersive experience of real mango and evoke the look and feel of an Indian sunset

exchange4media Staff Mar 11, 2019 12:08 PM

The cricketer will be part of a series of multi-channel marketing and promotional activities

exchange4media Staff Mar 11, 2019 11:08 AM

Guest Column: Rashi Goel, VP Consumer Communications & e-commerce, Nestlé India and Dominic Twyford, Business Director, FITCH explain how It’s time to redefine packaging

Rashi Goel and Dominic Twyford Mar 11, 2019 9:15 AM

Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure

exchange4media Staff Mar 11, 2019 9:04 AM

At the ninth edition of the NEONS OOH Conference, Sujit Banerjee, Director & CEO- Ecosys OOH spoke on ‘Value proposition as an instrument of transformation.’

exchange4media Staff Mar 11, 2019 8:30 AM

Christopher had been with the organisation for 22 years and 7 months

Neethu Mohan Mar 11, 2019 8:25 AM

Rambhia, National Director - Sports, Wavemaker India, has been associated with IPL since its inception in 2008. He talks to exchange4media about all things sports and IPL

Venkata Susmita Biswas Mar 11, 2019 8:22 AM

According to Tiwari, Vice President-Marketing, Havells India, Internet and Outdoor are the fastest growing mediums

exchange4media Staff Mar 11, 2019 8:21 AM

For the first time states of Chhattisgarh, Goa, Haryana, Himachal Pradesh, Jharkhand, Manipur, Meghalaya, Mizoram, Nagaland, Tripura & Uttarakhand have got their own DD Channel

exchange4media Staff Mar 11, 2019 8:19 AM

Gupta has work experience of over 15 years, encompassing organisations like Bharti Airtel Ltd, Market City Resources & Jet Airways

Ruhail Amin Mar 11, 2019 8:17 AM

Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, and Chairman, The Indian Society of Advertisers talks about the challenges and opportunities of the connected world

Venkata Susmita Biswas Mar 11, 2019 8:05 AM

Jha, Deputy Commissioner, South Delhi Municipal Corporation, in his special address spoke about Supreme Court's new advertisement policy, which he said has given the OOH industry a new direction

exchange4media Staff Mar 11, 2019 12:56 AM