The new entity will be known as Wunderman Thompson India and Tarun Rai, Chairman & Group CEO, Wunderman Thompson (South Asia) will be leading the transition

exchange4media Staff Mar 1, 2019 9:25 AM

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

Anupam Sehgal, Head of Marketing, FILA India tells us about the company’s plans to open 100 exclusive stores across India, the brand’s advertising strategy and more

Christina Moniz Mar 1, 2019 9:00 AM

Rajgopal gives an insight into the growth, challenges and social approach of the brand Dulux that has revealed the Colour of the Year - ‘Spiced Honey’

Noel Dsouza Mar 1, 2019 8:56 AM

BW Businessworld organised ‘The Great India Debate’ in New Delhi on Wednesday

exchange4media Staff Mar 1, 2019 8:42 AM

Guest Column: Nishant Chaudhary, Co-Founder of Nikulsan explains how social media profiling makes it easy for businesses to reach their target and enlighten people about their services

Nishant Chaudhary Mar 1, 2019 8:38 AM

The 9th edition of exchange4media group's NEONS Awards for outdoor advertising & digital signage will be held on March 8, 2019 at The Leela Ambience, Gurugram

exchange4media Staff Mar 1, 2019 8:13 AM

The brand hinted at a collaboration via a social media post making the brand tie-up one of the biggest collaborations to date

exchange4media Staff Mar 1, 2019 7:19 AM