In India, Bigg Boss is now produced in 7 languages, with an output of 600 episodes across the calendar year

exchange4media Staff Jun 25, 2018 7:03 PM

The mandate is to develop and implement a strategic communications framework for Maxxis Tyres by reinforcing the brand’s core values and strengthening its positioning amongst key stakeholders.

exchange4media Staff Jun 25, 2018 6:47 PM

The matches will be broadcast at 8:30 PM IST with English commentary on SONY SIX channels and Hindi commentary on SONY TEN 3 channels

exchange4media Staff Jun 25, 2018 5:54 PM

The campaign made use of the device that people use the most- mobile- and turned it into a facilitator for practising yoga

exchange4media Staff Jun 25, 2018 5:05 PM

The latest digital-led campaign #ComeOutandPlay is Puma|One8’s first promotional content after the brand’s grand launch event in November 2017.

exchange4media Staff Jun 25, 2018 4:27 PM

The commercial acts as a sequel to the earlier ads of Britannia Rusk featuring Neena Gupta and Konkona Sharma as they battle the daily chaos of mornings, while expressing it through a catchy rap song

exchange4media Staff Jun 25, 2018 3:49 PM

Marquees 2018 is slated to be presented on August 29, 2018 @ St Regis, Mumbai

exchange4media Staff Jun 25, 2018 2:54 PM

In the campaign, Moisture Surge by Clinique takes care of Sanya's skin as she leads a busy life

exchange4media Staff Jun 25, 2018 12:21 PM

BC Web Wise's clientele includes - Hero MotoCorp, Hindustan Unilever, Abbott, Bajaj Consumer Products, Unicef, Bharat Benz, Titan, amongst others

exchange4media Staff Jun 25, 2018 11:38 AM

Piyush and Prasoon Pandey received Lion of St Mark; Ogilvy India and TBWA\ India bagged a Grand Prix each; FCB India won two gold Lions for Sindoor Khela

Naziya Alvi Rahman and Venkata Susmita Biswas Jun 25, 2018 9:00 AM

Regulars at the five-day festival felt the turnout was almost 30-40 per cent less compared to previous years; the absence of Publicis Groupe was well noticed

Naziya Alvi Rahman Jun 25, 2018 8:59 AM

This edition of FIFA World Cup Russia 2018 has global brands playing around with interesting concepts, drones and recreating iconic moments in their campaigns

exchange4media Staff Jun 25, 2018 8:58 AM

In top five programmes, FIFA-18 WC Russia Vs Saudi Arabia garnered 3282 Impressions (000s) followed by Morocco Vs Iran with 2164 Impressions (000s) and Portugal Vs Spain with 1544 Impressions (000s)

exchange4media Staff Jun 25, 2018 8:55 AM

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini Jun 25, 2018 8:54 AM

As the Pandey brothers receive the highest honour at Cannes Lions, they remember their growing up years, large family and their home being a veritable art school

Naziya Alvi Rahman Jun 25, 2018 8:53 AM

Sir Martin Sorrell delivered a talk at the Lumiere theatre, the biggest auditorium at the Palais des festival, which got packed within minutes as people flocked to listen to the ad guru

Naziya Alvi Rahman Jun 25, 2018 8:52 AM

In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it

exchange4media Staff Jun 25, 2018 8:51 AM

A session at Cannes Lions highlighted the importance of confidence in helping people realise their true potential

exchange4media Staff Jun 25, 2018 8:34 AM