The film also brings out the insight that mothers have always been wise savers and have therefore been ‘The Best Financial Managers of All Time’.

exchange4media Staff May 11, 2018 8:14 PM

This year Metropolis, India's leading chain of pathology labs and diagnostics has got into the act, with the campaign #OneThingAboutMom, devised and executed by 21n78e Creative Labs.

exchange4media Staff May 11, 2018 8:05 PM

A huge collection of award winning international shows and films now available for premium subscribers

exchange4media Staff May 11, 2018 7:43 PM

Styled by Myntra with NAC Jewellers as the jewellery partner, the first look of the digital property launches on May 14th while the weekly episode releases on May 22nd 2018.

exchange4media Staff May 11, 2018 7:18 PM

Anticipates greater community involvement through this year’s campaign theme

exchange4media Staff May 11, 2018 6:21 PM

Conceptualised and conceived by the Delhi office of Lowe Lintas, the idea was to use the agency’s extensive experience with e-commerce brands and startups to break away from the clutter of conventional category advertising.

exchange4media Staff May 11, 2018 4:56 PM

On a petition filed by Reliance Jio, a single bench of the high court on April 13 ordered Airtel to tweak its ad campaign that claims to offer the T20 matches ‘free’ and ‘live’ to its subscribers.

exchange4media Staff May 11, 2018 3:31 PM

The first TVCs from Policybazaar and Paisabazaar will be aired today, across channels, including the IPL broadcast

exchange4media Staff May 11, 2018 1:02 PM

As the world gets ready to celebrate Mother’s Day on Sunday, we caught up with women business leaders to understand what motherhood and maternal bond mean to them.

Naziya Alvi Rahman May 11, 2018 9:00 AM

The I&B and Textiles Minister said the time has come to put laws, ethics and rules into place to balance the media industry

exchange4media Staff May 11, 2018 8:59 AM

With the Flipkart takeover, Walmart is looking at taking on Amazon and other big players in the Indian market where online is less than 3 per cent of the retail industry but is growing at 45 per cent.

Ruhail Amin May 11, 2018 8:58 AM

Jhala has spent nearly10 years with the company since it started operations in India. He joined BBDO India in 2008.

exchange4media Staff May 11, 2018 8:57 AM

Subscription revenue is also estimated to grow 14 per cent YoY in FY19

Sonam Saini May 11, 2018 8:56 AM

The channel’s shows like ‘Swami Ramdev: Ek Sangharsh’, ‘21 Sarfarosh: Saragarhi 1897’, etc failed to garner positive ratings for the channel

exchange4media Staff May 11, 2018 8:55 AM

With the Karnataka Legislative Assembly Elections just around the corner, various brands have stepped up their civic role by launching campaigns to remind the citizens in Karnataka to vote

Neethu Mohan May 11, 2018 8:54 AM

Wipro, TVS Motor Company, Emami and Pepsico were the new entrants in Top 10 Advertisers

exchange4media Staff May 11, 2018 8:53 AM

Criteo Customer Acquisition Beta will help retailers re-target customers, give them personalized product recommendations

Dolly Mahayan May 11, 2018 8:52 AM

Both Pay and FTA channels in Hindi GECs saw a dip in ratings in week 18

exchange4media Staff May 11, 2018 8:51 AM

The Womb has conceptualised the three TVCs launched just ahead of Mother's Day

exchange4media Staff May 11, 2018 8:50 AM

Campaign Aims to Bridge the Gap Between Sanitary Napkin Users from 18% to 82%

exchange4media Staff May 11, 2018 8:49 AM