Date-wise News
Carried Yesterday: Sports sponsorship industry in India grew by 19.33% in 2016: Sporting Nation In The Making India IV report

Spending via sports sponsorship accounted for 11.5% of the Indian AdEx (AdEx numbers from GroupM This Year, Next Year 2016 report) in the Indian market, according to the report

exchange4media Staff Mar 17, 2017 4:11 PM

Discovery kids ramps up the excitement ahead of summer vacations

The channel lines up a series of new shows including Sheikh Chilli & Friendz and angry Birds to up the fun and adventure quotient for children

exchange4media Staff Mar 17, 2017 3:52 PM

Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 10 Ratings

According to BARC data for week 10, both Star Plus and Sony Pal continued to maintain their hold over urban and rural markets respectively

exchange4media Staff Mar 17, 2017 1:41 PM

92.7 BIG FM brings fifth edition of its 'Big Chandigarh Marathon'

The marathon, to be held on March 26, will be part of a five-week campaign to drive the message 'Our City Our Pride'

exchange4media Staff Mar 17, 2017 11:37 AM

Salt Brands Solutions appoints Namrata Nandan as Chief Business Officer

Nandan comes onboard with a mandate to manage all existing businesses and drive growth for the organization

exchange4media Staff Mar 17, 2017 11:15 AM

Asianet Newsable launches app to fight crimes against women

The app called Pink Samaritan is focused on uniting Bengalureans for women’s safety

exchange4media Staff Mar 17, 2017 11:09 AM

Virat Kohli in a league of his own; PV Sindhu cashes in: ESP Properties Report

According to the recent report, Kohli ruled endorsements from the world of cricket while PV Sindhu, after her Rio Silver win, had six endorsements

exchange4media Staff Mar 17, 2017 9:20 AM

Britannia Good Day and MEC India co-create India's first brand-owned campus digital radio station

Campus Radio covers topics like music, sports, fashion, trends and films, in a youthful and campus reporting format, by partnering with Gaana.com and Radio Mirchi

exchange4media Staff Mar 17, 2017 8:52 AM

PepsiCo's new TVC for 7UP Revive targets 'sweat-loss recharge'

The brand has rolled out its first campaign for 2017 with the TVC highlighting the functional benefits of the brand in this growing category

exchange4media Staff Mar 17, 2017 8:25 AM

The very thought of nurturing girls differently, protecting and sheltering them is wrong: Manmohan Shetty, Adlabs Entertainment

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 17, 2017 8:21 AM

Burger King announced Cannes Lions Creative Marketer of the Year 2017

The award honors the global restaurant brand's world-class creative communications

exchange4media Staff Mar 17, 2017 8:08 AM

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

exchange4media Staff Mar 17, 2017 7:59 AM

'Kumkum Bhagya' becomes the most watched in overall BARC's Top 10 Shows @Week 10

BARC India’s Week 10 (March 4–10) Top 10 Shows list saw ‘Kumkum Bhagya’ on Zee TV displace ‘Naagin’ from the number one spot in the overall Top 10 Shows with 11.9 million impressions

exchange4media Staff Mar 17, 2017 7:57 AM

Jio Digital Life leads BARC's Top 10 Brands; Hindustan Lever leads Top 10 Advertisers

In week 10, FMCG firm Hindustan Lever and Reckitt Benckiser India retained their top two spots in the Top 10 Advertisers list

exchange4media Staff Mar 17, 2017 7:47 AM