Date-wise News
Dentsu One wins creative mandate for JK Tyres

As part of the mandate, Dentsu One’s scope of work will range across TVC, print, radio, OOH, digital, and activations wherein it will focus on launching the client’s two-wheeler tyres

exchange4media Staff Mar 4, 2017 2:49 PM

Vivel's 'Ab Samjhauta Nahin' video series lauds #BossWomen

The series features leading businesswomen sharing personal experiences on sexism, parenting, women, and family support

exchange4media Staff Mar 4, 2017 8:14 AM

Hakuhodo Percept releases new campaign for Maruti Suzuki’s new BoosterJet Engine

Hakuhodo Percept creates a compelling visual experience for BoosterJet Engine, which will power soon-to-be-launched Baleno RS

exchange4media Staff Mar 4, 2017 8:13 AM

ItzCash invests in fintech start-up, Finly

The deal aims to strengthen ItzCash’s expense management offering for corporates

exchange4media Staff Mar 4, 2017 8:11 AM

IBD India bags creative duties of SYSKA Personal Care Appliances division

IBD India launches two major campaigns with actors Sushant Singh Rajput and Tamannaah Bhatia for men’s and women’s range respectively

exchange4media Staff Mar 4, 2017 8:09 AM

Dentsu One creates campaign for Honda City 2017

In the TVC, City is positioned as being more than just a car with ‘one class above’ attributes

exchange4media Staff Mar 4, 2017 8:06 AM

Circle Creation Entertainment launches campaign to celebrate International Women's Day

The campaign invites women to be part of a business consultation, available to the first 100 women entrepreneurs, at a fee of just Re 1

exchange4media Staff Mar 4, 2017 8:04 AM

No emotion is a bad emotion when it comes to creating content-led marketing campaigns: BBC StoryWorks study

The award-winning study ‘Science of Engagement’ reveals a link between emotions and campaign metrics that can enhance the success of content-led marketing campaigns

exchange4media Staff Mar 4, 2017 8:02 AM