Date-wise News
Soho Square assigned creative duties of Sujata Appliances

The account will be handled out of Soho Square’s Gurgaon office

exchange4media Staff Nov 18, 2016 5:36 PM

Mullen Lintas wins creative duties of Bajaj Corp’s Almond Drops hair oil and No Marks cream

The agency will also be providing core expertise to Amla Oil, Jasmine Oil, Brahmi Amla Oil, Kailash Parbat Oil and other upcoming brands of Bajaj Corp.

exchange4media Staff Nov 18, 2016 5:24 PM

Havas Media wins integrated media mandate for Swiggy

The account will be handled from the Bengaluru office of the agency

exchange4media Staff Nov 18, 2016 5:03 PM

Epica Awards 2016 results announced in Amsterdam

Leo Burnett, with 49 awards including 12 golds, was awarded the Network of the Year; Agency of the Year was bagged by BBDO New York, with 19 awards including 1 gold

exchange4media Staff Nov 18, 2016 3:53 PM

Cohelp launches 'ATM Status' app

Cohelp is an organisation trying to solve social problems with the help of Information Technology

exchange4media Staff Nov 18, 2016 3:03 PM

'Kerala Can' second edition to conclude with Liveathon on 20 November

The Liveathon will have three hours stating at 10am which will be a non-stop live telecast of the final session of Kerala Can second edition

exchange4media Staff Nov 18, 2016 2:51 PM

IMA 2016: Jury meet today to recognise excellence in marketing

The jury will be chaired by Suresh Narayanan, Chairman and Managing Director, Nestle India Limited.

exchange4media Staff Nov 18, 2016 1:56 PM

e4m Conclave 2016: If you want to make a success in emerging India, get a great local insight: Pradeep Dwivedi, Sakal Media

At the exchange4media Conclave 2016, Pradeep Dwivedi, CEO, Sakal Media, talked on ‘Connecting brands with emerging India – leveraging emotions beyond technology’ where he talked about how brands can connect to grassroot level and with different segments of the audience

exchange4media Staff Nov 18, 2016 1:47 PM

Colors, Sony Pal claim top spot in urban, rural markets respectively in week 45

According to BARC data for week 45 (November 5 to 11), Colors continued to lead the urban markets followed by Star Plus at no.2 and Sony Entertainment at no.3. As far as the rural markets are concerned, Sony Pal climbed one spot ahead and is at no 1. Zee Anmol, Star Utsav, Rishtey occupied the second, third and fourth place respectively

exchange4media Staff Nov 18, 2016 1:29 PM

Arun Nanda questions Cyrus Mistry’s 'paid PR claim' in open letter

Arun Nanda, Chairman and MD of Rediffusion Y&R, has written an open letter to Mistry and questioned the press release issued by Mistry’s office on Tuesday in which he alleged that Tata Sons paid for PR work done for Tata Trusts

exchange4media Staff Nov 18, 2016 12:04 PM

Meghana Bhat joins ScoopWhoop as Chief Strategy Officer

Meghana Bhat was previously with Webchutney as National Creative Director and Chief Operating Officer

exchange4media Staff Nov 18, 2016 11:58 AM

e4m Conclave 2016: Disruptors combine emotion & technology to build a brand: Umang Bedi, Facebook

Facebook’s Umang Bedi spoke on the topic ‘Digital disruption is just the beginning’ at the event

exchange4media Staff Nov 18, 2016 11:52 AM

Malvika Mehra launches Tomorrow Creative Lab

With Tomorrow, Mehra wants to bring an open and experimental, yet disciplined and sensible approach to brand design and communication, marrying the best of what worked yesterday with the most disruptive thinking and technologies in the works today

exchange4media Staff Nov 18, 2016 9:10 AM

Viacom18 partners with Global Citizen Festival to amplify awareness on relevant issues

Forges partnership to raise awareness on quality education, gender equality, clean water and sanitation by using its platforms to spread the message to over 500 mn+ Indians

exchange4media Staff Nov 18, 2016 9:07 AM

Advertisers, agencies and channels face demonetisation blues

Advertisers, agencies and channels are feeling the pinch of demonetisation as several advertisers have started sending cancellations to channels on existing deals on the back of demonetisation

exchange4media Staff Nov 18, 2016 8:57 AM

Arnab Goswami to host his last Newshour tonight

The recently concluded exchange4media Conclave was Goswami’s first outing since the move where he spoke about how disruption is the name of the game and what Indian journalism is capable of. While speaking at the Conclave, Goswami promised more breaking stories and sought support for his future endeavour

exchange4media Staff Nov 18, 2016 8:39 AM

TRAI seeks inputs on sustainable public Wi-Fi policy

The objective of this consultation paper is to explore whether the model can be implemented for public Wi-Fi networks to promote appropriate monetisation and business models for sustainable and scalable infrastructure deployment

exchange4media Staff Nov 18, 2016 8:07 AM

e4m Conclave 2016: It is time for an integrated approach to marketing - Experts

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

exchange4media Staff Nov 18, 2016 8:04 AM