Date-wise News
Sony MAX & MAX2 readies movie marathon this Dussehra

The network will offer a mélange of hit movies on 11th October on Sony MAX and MAX2

exchange4media Staff Oct 7, 2016 5:08 PM

Star Plus, Star Utsav lead rural and urban markets respectively in week 39

According to BARC Ratings for week 39 (24-30 September, 2016), in the urban markets, Star Plus, Colors and Zee TV held on to the top three spots. Star Utsav moved up to top spot in the rural market displacing Zee Anmol

exchange4media Staff Oct 7, 2016 1:35 PM

AajTak sets a new record of over 150 mn viewers in week 39

In 15+, HSM, AajTak Coverage beats GEC & Movie Channels on Surgical Strike Day including Zee TV, Colors, Sony, Zee Cinema & Star Gold

exchange4media Staff Oct 7, 2016 12:48 PM

Paytm appoints ex-Citigroup executive Madhur Deora as Chief Financial Officer

Deora has over 17 years of investment banking experience, most recently as Managing Director in Mumbai, handling Citi’s TMT and Private equity clients

exchange4media Staff Oct 7, 2016 12:41 PM

Dentsu Impact forays into CRM and Digital; Kartikeya Srivastava to lead new divisions

Dentsu Impact had been advancing steadily in digital and CRM capabilities with an idea to create in-house expertise that would help the agency own the idea better and provide holistic brand solutions to its clients

exchange4media Staff Oct 7, 2016 12:31 PM

Sanjay Sharma joins The Sunday Guardian as COO

In his new role, Sharma will be spearheading Sales & Marketing function along with The Sunday Guardian’s forays in other markets

exchange4media Staff Oct 7, 2016 12:22 PM

Radio Mirchi announces winners of its on-air contest - 'Flat 983' Season 4

The contest was kick-started in September. Mirchi invited entries on-air of couples who had put love before religion

exchange4media Staff Oct 7, 2016 11:17 AM

Mobile wins as e-retailers shift ad spend strategy

Even as analysts predicted e-retailers to tighten advertising purse strings this year on the back of investor scrutiny, increasing losses and stricter government policies, mobile ad spends by e-retailers will continue to remain strong said experts we spoke with

exchange4media Staff Oct 7, 2016 8:30 AM

News media at war over India-Pakistan face-off

The ongoing military face-off between India and Pakistan post the Uri attack in J&K has resulted in a full scale media war that is being witnessed on both sides of the border.

exchange4media Staff Oct 7, 2016 8:20 AM

Digital communications, employee engagement top priorities for global CCOs: The Rising CCO VI survey

The survey by Spencer Stuart and Weber Shandwick found that CCOs are also most concerned about company reputation, shareholder activism and cyber attacks

exchange4media Staff Oct 7, 2016 8:18 AM

Flights, fight and finally, friendship: Decoding the fracas between Air India and Indigo

The two warring carriers have kissed and made up, much to the relief of the aviation ministry

exchange4media Staff Oct 7, 2016 8:16 AM

Gionee paints Kolkata orange this Durga Puja

Global smartphone brand Gionee has unveiled a massive outdoor campaign in Kolkata capturing over 4 lac square feet, making it one of the biggest single-city OOH campaigns ever in India.

exchange4media Staff Oct 7, 2016 8:13 AM

Intex Technologies forays into e-commerce space  with WishnBuy

The new marketplace has tied up with more than 100 brands; launched with nine-day festive offering of 70 per cent discounts

exchange4media Staff Oct 7, 2016 8:10 AM

Snapdeal enters BARC chart among top three spenders on TV

The e-commerce giant Snapdeal has not only entered the BARC chart of ‘Top 10 Brands across genres’ but claimed the third spot with 18,177 insertions for week 39 (September 24-30)

exchange4media Staff Oct 7, 2016 8:06 AM

Dabur to bring Jaquline USA through its retail chain NewU

Dabur India is going to bring make-up and beauty brand Jaquline USA in India through its retail chain NewU to boost its presence in the category

exchange4media Staff Oct 7, 2016 8:03 AM

Coca Cola, Dhara, Century Ply, SBI Life bank on Durga Puja to engage with consumers

Other than launching TVCs centred on the theme, most of these brands are using the digital platform and are quite active on the on-ground medium as well

exchange4media Staff Oct 7, 2016 8:01 AM