Date-wise News
BARC Ratings: Star Plus firm at No.1 in urban markets, Star Utsav leads rural markets in week 32

According to BARC Ratings for week 32 (6-12 August, 2016), Star Plus continued to lead the chart in the urban markets followed by Colors at no.2. In rural market Star Utsav stayed put at the no.1 spot the fourth consecutive week

exchange4media Staff Aug 20, 2016 2:53 PM

inext appoints Sushil Khatavkar as Regional Sales Head for West Region

Khatavkar has over 19 years of exhaustive industry experience across various media brands with a functional expertise in the field of Advertising Sales. Before taking up his new role with inext, he was working as Deputy General Manager for Delhi Press

exchange4media Staff Aug 20, 2016 1:11 PM

Nike's 'Unlimited Will' campaign celebrates Kyle Maynard's contribution

“Unlimited Will” celebrates an extraordinary athlete, Kyle Maynard, and his determination to surmount any challenge in his path

exchange4media Staff Aug 20, 2016 7:59 AM

Bajaj V starts search for 1971 war heroes of INS Vikrant

Mission Vikrant 1971 is a quest to search and honour the crew that served on the iconic INS Vikrant during the Indo-Pak war

exchange4media Staff Aug 20, 2016 7:57 AM

Zee Cinema launches new brand awareness campaign in four cities

Zee Cinema has unleashed an interesting and engaging brand awareness campaign in four cities including Mumbai, Pune, Nashik and Nagpur in Maharashtra.

exchange4media Staff Aug 20, 2016 7:52 AM

Charlotte Tilbury launches virtual reality experience starring Kate Moss

Leading global beauty brand leverages revolutionary virtual reality technology to offer viewers chance to become world’s most famous fashion model, in partnership with production studio, Happy Finish

exchange4media Staff Aug 20, 2016 7:51 AM

Social media plays key role in strategy development for brands: TNS Study

According to the study, businesses are using a variety of sources to inform their marketing strategy; however insights gathered through social media monitoring have finally overtaken more traditional metrics such as market share data and brand tracking to become the most popular component used by marketers

exchange4media Staff Aug 20, 2016 7:49 AM

FCB Ulka launches new campaign for Sunfeast Marie Light

Rather than follow the usual method of making a film and then dubbing it into all the regional languages, this time around individual films have been created for regional markets,

exchange4media Staff Aug 20, 2016 7:45 AM

Flipkart launches India’s first quality & speed badge 'Flipkart Assured'

This programme, launched for all customers across India, ensures that high quality products are delivered in the fastest time possible

exchange4media Staff Aug 20, 2016 7:43 AM