With over 12 years of experience in programming and production, Ashwinikumar has worked across a broad spectrum of media & entertainment companies including Zee Marathi, Zee Talkies, etc

exchange4media Staff Jul 8, 2016 4:15 PM

The new tool allows MEC to identify category-specific consumer touchpoints for brands.

exchange4media Staff Jul 8, 2016 2:07 PM

Star Plus continued to lead the urban markets followed by Colors at no.2 and Zee TV at no.3. Sony SAB took a leap from sixth spot to fourth spot and Zee Anmol stepped up to the seventh spot from ninth. In the rural markets, Zee Anmol replaced Star Utsav to acquire the top spot pushing Star Utsav to the second spot. Sony Pal slipped to the third spot from second

exchange4media Staff Jul 8, 2016 1:39 PM

The agency has been chosen for its precise understanding of the Kerala digital audience as well as its unique communication strategy which, when rolled out, would be at once educational, fun and share-worthy

exchange4media Staff Jul 8, 2016 1:06 PM

This award is the highest honour to be given to an individual in India for his/her outstanding contribution to the advertising industry. This award was instituted in 1988 by AAAI and so far 23 persons have been bestowed with this award earlier

exchange4media Staff Jul 8, 2016 12:24 PM

The 21-month jail term awarded to Lionel Messi by a Spanish court for tax evasion has put Tata Motors in a limbo over its association with the soccer star

exchange4media Staff Jul 8, 2016 11:58 AM

In order to execute the first ever digital radio, Isobar and AMNET partnered with digital audio companies, Triton Digital and AdsWizz by integrating data with Appnexus

exchange4media Staff Jul 8, 2016 11:32 AM

Effective today, all Ogilvy Mumbai’s businesses and account management resources will be brought together under 5 clusters, each headed by an Executive Vice President & Cluster Head

exchange4media Staff Jul 8, 2016 11:24 AM

The agency will be handling an integrated mandate covering creative, digital, media and PR

exchange4media Staff Jul 8, 2016 10:13 AM

The current media agency on the account is Mindshare from the GroupM umbrella

Priyanka Mehra Jul 8, 2016 9:16 AM

While Zee News' mission has always been to nurture more informed and aware citizens, the new campaign will aid Rural India to explore moments of optimism and become more informed, creating value and making a difference to their lives

exchange4media Staff Jul 8, 2016 9:09 AM

Now agencies from WPP and Dentsu Aegis will compete for Ikea's business around the world whenever local markets do their own reviews

exchange4media Staff Jul 8, 2016 8:41 AM

He will be working closely with the core team to achieve the company’s vision of being amongst the top 10 digital agencies in India by 2018

exchange4media Staff Jul 8, 2016 8:36 AM

The ‘Kyve tool created by Mindshare and Vidooly is part of ‘Content+’, an adaptable CONTENT MODEL that leverages Mindshare’s unique place as a trusted advisor, helping our clients drive efficiency and effectiveness by not just considering the media channel/ but also the messaging and creative platforms

exchange4media Staff Jul 8, 2016 8:29 AM

With immediate effect, ABP News Editorial will now be headed by Milind Khandekar. Digital editorial will also continue to be headed by Milind Khandekar

exchange4media Staff Jul 8, 2016 8:12 AM

The company will also start shipping the Freedom 251 phone, once they resume taking orders from July 8

exchange4media Staff Jul 8, 2016 8:11 AM

In week 24, Dettol topped the charts with 19,189 impressions and Honda featured in the 10th spot. However, in the last two weeks, Honda has been consistent in its performance by topping the charts

exchange4media Staff Jul 8, 2016 8:10 AM

Colors Super, the network’s second Kannada GEC channel will have four hours of original content varying from mythology and supernatural, romcoms and reality television

exchange4media Staff Jul 8, 2016 8:08 AM

The latest factual entertainment channel, scheduled to launch next week will have 350 hours of programming with 100 dedicated for local content

Madhuwanti Saha Jul 8, 2016 8:06 AM