Date-wise News
The Goa Fest Abby’s extends its deadline to 26 February

The Goa Fest Abby’s has now extended the last date for its entries. The entry deadline for the Creative, Broadcaster & Publisher Abby awards stands extended to Friday, 26 February, 2016 till 5 pm

exchange4media Staff Feb 24, 2016 5:04 PM

Havas Media Group makes key appointments, appoints Kunal Jamuar as Managing Partner, West and South

Kunal Jamuar re-joins the group as Managing Partner, Havas Media, West & South. Whereas, Chanchal Shaktawat joins as Vice President Planning, West

exchange4media Staff Feb 24, 2016 1:22 PM

Minesweeper partners with QuickMetrix to offer digital, social client services

This alliance enhances Minesweeper's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics with a recently launched tool that helps e-commerce companies in responsive media campaigns

exchange4media Staff Feb 24, 2016 12:41 PM

Ogilvy lays claim on original idea behind HDFC memories for life by Leo Burnett

Interestingly Ogilvy India reached out to exchange4media with the link of a report on a digital campaign, the agency had done for their client Future Generali over 4 years ago based on the same idea

Priyanka Mehra Feb 24, 2016 9:59 AM

4th IAA Leadership Awards announced

The International Advertising Association’s (IAA) has announced the 4th edition of the IAA Leadership Awards. The awards recognize individuals and teams across the fields of marketing, advertising and media and celebrate their achievements

exchange4media Staff Feb 24, 2016 9:11 AM

Gaurav Nabh appointed as Marketing Director Koovs.com

In his new role he will be leading the Marketing Division, which will include Brand Communication & Content, Digital Marketing and Consumer engagement programs

exchange4media Staff Feb 24, 2016 8:46 AM

Nathan Cook appointed Head of Trading, Maxus Asia Pacific

Maxus Asia-Pacific has appointed Nathan Cook as Maxus Asia Pacific Head of Trading. Cook joins as Simon Porter, the former Maxus APAC Head of Trading moves to the Maxus Global team as Deputy Global Trading Director.

exchange4media Staff Feb 24, 2016 8:31 AM

Is Star Sports ‘Le Panga’ narrative a hangover of its Season 2 campaign?

Star Sports new television campaign for Pro Kabaddi Season-3 seems like an extension of the ‘Le Panga’ narrative launched last year for Season 2. This year too, popular Bollywood star Amitabh Bachchan was associated with the campaign by lending his voice for the Pro Kabaddi anthem.

Sarmistha Neogy Feb 24, 2016 8:11 AM

S-Group Insights: Cadbury, Nestle, Coca Cola & Horlicks top spenders in 2015 in Food & Beverages category

Ad volumes by Food & Beverages has increased year on year with Cadbury, Nestle, Coca Cola and Horlicks emerging among top ad spenders in 2015

exchange4media Staff Feb 24, 2016 8:08 AM

PepsiCo, Nestle, ITC, Viacom, Oracle and others pledge Rs 15.21 lakh crore in investments during Make In India Week

The 'Make in India Week', which was held in Mumbai recently, saw business houses and corporates across the spectrum pledge a staggering Rs 15.21 lakh crore towards this initiative. Big corporate houses like PepsiCo, Nestle, ITC, Danone, Viacom, Oracle and others made most of the platform and announced new deals and associations

Sarmistha Neogy Feb 24, 2016 7:52 AM

Viacom18 forays into the Hindi Movie Genre with 'Rishtey CINEPLEX'

Rishtey CINEPLEX marks the extension of Viacom18’s diverse portfolio which already operates successful Hindi general entertainment channels like COLORS, COLORS HD and Rishtey, a bouquet of regional entertainment channels – COLORS Marathi, COLORS Gujarati, COLORS Bangla, COLORS Kannada, and COLORS Oriya and an English entertainment channel – COLORS Infinity. Rishtey CINEPLEX will soon launch on Indian television

exchange4media Staff Feb 24, 2016 6:58 AM

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