Star Sports new television campaign for Pro Kabaddi Season-3 seems like an extension of the ‘Le Panga’ narrative launched last year for Season 2. This year too, popular Bollywood star Amitabh Bachchan was associated with the campaign by lending his voice for the Pro Kabaddi anthem.
The 'Make in India Week', which was held in Mumbai recently, saw business houses and corporates across the spectrum pledge a staggering Rs 15.21 lakh crore towards this initiative. Big corporate houses like PepsiCo, Nestle, ITC, Danone, Viacom, Oracle and others made most of the platform and announced new deals and associations
Rishtey CINEPLEX marks the extension of Viacom18’s diverse portfolio which already operates successful Hindi general entertainment channels like COLORS, COLORS HD and Rishtey, a bouquet of regional entertainment channels – COLORS Marathi, COLORS Gujarati, COLORS Bangla, COLORS Kannada, and COLORS Oriya and an English entertainment channel – COLORS Infinity. Rishtey CINEPLEX will soon launch on Indian television