It maybe recalled that Bhattacharya exited Dentsu last year as Principal Partner-Creative, she had joined Dentsu to lead Mama Lab in November 2014

Priyanka Mehra 01-February-2016

The scale of ad investment going into cricket alone is slated to bump up industry growth. However it is also expected to have an impact on viewership of GECs and Movie channels, and in turn impact revenues as a result of advertisers diverting their budgets to cricket.

exchange4media Staff 01-February-2016

Today Cricket industry is growing rapidly. This imapcts GEC's, Movie Channels and a lot more. All of the budget is being diverted to Cricket. Read on to know in detail.

exchange4media Staff 01-February-2016

Kevin Swanepoel, the CEO of The One Club, talks about the Indian advertising scene, One Club's extensive education programs and the future of marketing and branding.

Abhinn Shreshtha 01-February-2016

It maybe recalled that Bhattacharya exited from Dentsu last year as Principal Partner-Creative, she had joined Dentsu to lead Mama Lab in November 2014

Priyanka Mehra 01-February-2016

The apex court, on Friday, declined the government plea against the Delhi High Court’s decision to allow Red FM to participate in the first stage of the Phase III of the FM auctions

exchange4media Staff 01-February-2016

SureWaves, in association with exchange4media organised a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for FMCG in India’ as a platform for thought leadership on Friday, 29th January 2016 in Mumbai

exchange4media Staff 01-February-2016

Colors ‘Naagin’ continued its lead among the general entertainment shows followed by ‘Kumkum Bhagya’ of Zee TV at No.2. Colors’ show ‘Sasural Simar Ka’ stood at No.3 like the previous week. At No.4 stood Star Plus’ show ‘Saath Nibhana Saathiya’. Star Plus’ show ‘Yeh Hai Mohabbatein’ was replaced by Zee TV’s ‘Jamai Raja’ to acquire the fifth spot

exchange4media Staff 01-February-2016

Bhojpuri Cinema bounced back to the second spot in week 3 after being pushed to the second spot by Big Magic Ganga in week 2. Sun TV fetched the highest ratings of 969 million across all the regional channels in week 3 of 2016. Udaya Movies replaced Udaya TV to be the second most viewed channel of Karnataka market. Zee Marathi, Star Jalsha and Asianet let their respective markets of Mumbai/Goa, West Bengal and Kerala respectively.

exchange4media Staff 01-February-2016

Big FM regained the No.1 position in Mumbai. Fever FM, Radio Mirchi and Radio City became the best radio stations in the Delhi, Kolkata and Bangalore markets respectively

exchange4media Staff 01-February-2016

Out of 38 advertisements against which complaints were upheld, 19 belonged to the Healthcare category, followed by 5 in telecommunication and broadband category, 4 in Personal Care category and 10 advertisements from other categories.

exchange4media Staff 01-February-2016

Vatika Group has announced its plans to diversify in the Quick Service Restaurants (QSR) business under the ‘Nukkadwala’ brand with an initial investment of Rs 30 crore.

exchange4media Staff 01-February-2016

Jyothy Laboratories Ltd (JLL) has released its Q3 FY16 report, which shows a Net Profit of Rs 38.99 crore, as against Rs 26.46 crore; up by 47.4%.

exchange4media Staff 01-February-2016