The scale of ad investment going into cricket alone is slated to bump up industry growth. However it is also expected to have an impact on viewership of GECs and Movie channels, and in turn impact revenues as a result of advertisers diverting their budgets to cricket.
Colors ‘Naagin’ continued its lead among the general entertainment shows followed by ‘Kumkum Bhagya’ of Zee TV at No.2. Colors’ show ‘Sasural Simar Ka’ stood at No.3 like the previous week. At No.4 stood Star Plus’ show ‘Saath Nibhana Saathiya’. Star Plus’ show ‘Yeh Hai Mohabbatein’ was replaced by Zee TV’s ‘Jamai Raja’ to acquire the fifth spot
Bhojpuri Cinema bounced back to the second spot in week 3 after being pushed to the second spot by Big Magic Ganga in week 2. Sun TV fetched the highest ratings of 969 million across all the regional channels in week 3 of 2016. Udaya Movies replaced Udaya TV to be the second most viewed channel of Karnataka market. Zee Marathi, Star Jalsha and Asianet let their respective markets of Mumbai/Goa, West Bengal and Kerala respectively.