Date-wise News
Swati Bhattacharya slated to join FCB as CCO

It maybe recalled that Bhattacharya exited Dentsu last year as Principal Partner-Creative, she had joined Dentsu to lead Mama Lab in November 2014

Priyanka Mehra Feb 1, 2016 6:47 PM

Five months of Cricket slated to suck in 2000 Crs of ad money

The scale of ad investment going into cricket alone is slated to bump up industry growth. However it is also expected to have an impact on viewership of GECs and Movie channels, and in turn impact revenues as a result of advertisers diverting their budgets to cricket.

exchange4media Staff Feb 1, 2016 9:55 AM

Five months of Cricket slated to suck in 2000 Crs of ad money

Today Cricket industry is growing rapidly. This imapcts GEC's, Movie Channels and a lot more. All of the budget is being diverted to Cricket. Read on to know in detail.

exchange4media Staff Feb 1, 2016 9:31 AM

On a world stage, India is doing really well. The quality of work is definitely here: Kevin Swanepoel

Kevin Swanepoel, the CEO of The One Club, talks about the Indian advertising scene, One Club's extensive education programs and the future of marketing and branding.

Abhinn Shreshtha Feb 1, 2016 9:03 AM

Swati Bhattacharya joins FCB ULKA as CCO

It maybe recalled that Bhattacharya exited from Dentsu last year as Principal Partner-Creative, she had joined Dentsu to lead Mama Lab in November 2014

Priyanka Mehra Feb 1, 2016 8:54 AM

SC declines govt’s plea against Red FM

The apex court, on Friday, declined the government plea against the Delhi High Court’s decision to allow Red FM to participate in the first stage of the Phase III of the FM auctions

exchange4media Staff Feb 1, 2016 8:38 AM

Marketing honchos from FMCG sector discuss challenges in diversity marketing

SureWaves, in association with exchange4media organised a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for FMCG in India’ as a platform for thought leadership on Friday, 29th January 2016 in Mumbai

exchange4media Staff Feb 1, 2016 8:34 AM

BARC Ratings: ‘Naagin’ continues its edge over other shows, ‘Jamai Raja’ acquires fifth spot in week 3

Colors ‘Naagin’ continued its lead among the general entertainment shows followed by ‘Kumkum Bhagya’ of Zee TV at No.2. Colors’ show ‘Sasural Simar Ka’ stood at No.3 like the previous week. At No.4 stood Star Plus’ show ‘Saath Nibhana Saathiya’. Star Plus’ show ‘Yeh Hai Mohabbatein’ was replaced by Zee TV’s ‘Jamai Raja’ to acquire the fifth spot

exchange4media Staff Feb 1, 2016 8:31 AM

BARC Ratings: Bhojpuri Cinema bounces back to the top spot among the Bhojpuri channels in week 3

Bhojpuri Cinema bounced back to the second spot in week 3 after being pushed to the second spot by Big Magic Ganga in week 2. Sun TV fetched the highest ratings of 969 million across all the regional channels in week 3 of 2016. Udaya Movies replaced Udaya TV to be the second most viewed channel of Karnataka market. Zee Marathi, Star Jalsha and Asianet let their respective markets of Mumbai/Goa, West Bengal and Kerala respectively.

exchange4media Staff Feb 1, 2016 8:29 AM

RAM Ratings: 92.7 BIG FM regains no.1 position in Mumbai in week 3

Big FM regained the No.1 position in Mumbai. Fever FM, Radio Mirchi and Radio City became the best radio stations in the Delhi, Kolkata and Bangalore markets respectively

exchange4media Staff Feb 1, 2016 8:27 AM

Bharti Airtel, Idea and Patanjali  among 38 out of 70 advertisement complaints upheld by ASCI

Out of 38 advertisements against which complaints were upheld, 19 belonged to the Healthcare category, followed by 5 in telecommunication and broadband category, 4 in Personal Care category and 10 advertisements from other categories.

exchange4media Staff Feb 1, 2016 8:22 AM

Vatika Group to invest 100 crore in Quick Service Restaurants (QSR)

Vatika Group has announced its plans to diversify in the Quick Service Restaurants (QSR) business under the ‘Nukkadwala’ brand with an initial investment of Rs 30 crore.

exchange4media Staff Feb 1, 2016 8:19 AM

Jyothy Laboratories Q3 FY16 Net Profit increases by 47.4% to Rs 38.99 crore

Jyothy Laboratories Ltd (JLL) has released its Q3 FY16 report, which shows a Net Profit of Rs 38.99 crore, as against Rs 26.46 crore; up by 47.4%.

exchange4media Staff Feb 1, 2016 8:11 AM