Date-wise News

Times of India’s Managing Editor, Arindam Sen Gupta passes away.

exchange4media Staff 29-January-2016

As a part of her new role, she will spearhead all the HR operations of the Jagran Group and will report to Shailesh Gupta and Apurva Purohit.

exchange4media Staff 29-January-2016

Colors continued to be the most watched general entertainment channel in week 3 also followed by Star Plus at No.2. Zee TV and Zee Anmol exchanged their ranks this week with the former climbing a step up to No.3 and the latter slipping down to No.4. DD National made an entry to the top 10 list in week 3

exchange4media Staff 29-January-2016

A chapter of The Advertising Club (TAC) India, Effie India Awards 2015 presented by Colors and Powered by Colors Infinity recognised the category game-changers and innovators for the year

exchange4media Staff 29-January-2016

Naya Akbar Birbal is scheduled to air this February as a primetime weekly on BIG Magic. Triangle Films will continue as producers with flawless storytelling

exchange4media Staff 29-January-2016

Through this partnership, ZIRCA will go beyond traditional representation to play a strategic role in strengthening local awareness and understanding of the two brands

exchange4media Staff 29-January-2016

The matchmaking app has appointed Sanem Erucar as the Head of Product and Ritesh Bhatnagar as the Head of Growth Marketing.

exchange4media Staff 29-January-2016

All the three players place 75% of their print ads in English & Hindi language, wherein Amazon stretches its focus to Marathi regional language publications as well. Amazon places a maximum of its advertisement in Maharashtra followed by Andhra Pradesh. Flipkart targets Uttar Pradesh and Andhra Pradesh while Jasper (Snapdeal) targets Karnataka and Andhra Pradesh. Andhra Pradesh is considered to be the second most preferred state by online shopping advertisers after the focused market.

exchange4media Staff 29-January-2016

Joseph George Regional President, South & Southeast Asia, Group CEO India, Mullen Lowe Lintas shares his take on the agency’s approach to creative effectiveness, the reason for staying away from purely creative awards and more

exchange4media Staff 29-January-2016

Industry sources confirm that Reliance Jio is conducting an OOH pitch and three agencies are currently in the fray

exchange4media Staff 29-January-2016

Facebook has reported that revenue for 2015 stood at $17.93 billion with advertising revenue increasing by 57 per cent YoY.

exchange4media Staff 29-January-2016

Rajesh Sethi, CEO, TEN Sports speaks about the focus on consolidating sports entertainment genres like WWE in India and about the channel’s strategy to attract more viewership in 2016. He also shares his views about the digitization process and how broadcasters will have to wait to reap the actual revenue benefits of the DAS roll out

exchange4media Staff 29-January-2016

All the three players place 75% of their print ads in English & Hindi language, wherein Amazon stretches its focus to Marathi regional language publications as well. Amazon places a maximum of its advertisement in Maharashtra followed by Andhra Pradesh. Flipkart targets Uttar Pradesh and Andhra Pradesh while Jasper (Snapdeal) targets Karnataka and Andhra Pradesh. Andhra Pradesh is considered to be the second most preferred state by online shopping advertisers after the focused market.

exchange4media Staff 29-January-2016

Flipkart’s fashion division Myntra says it aims to turn “profitable at scale” in the coming fiscal year while increasing contribution of in-house brands to 25 per cent.

exchange4media Staff 29-January-2016

‘Khatron Ke Khiladi- Argentina’ will go on-air starting 30th January while ‘Comedy Nights with Kapil’ is getting replaced with ‘Comedy Nights Live’ from January 31st

exchange4media Staff 29-January-2016

With the new appointment, Razorfish has further strengthened its core capabilities in Digital Media & Marketing, Technology and Creative

exchange4media Staff 29-January-2016

The Company sold a total of 374,182 vehicles in Q3, a growth of 15.5 per cent. Of this, exports were at 31,187 units, a growth of 8.6 per cent

exchange4media Staff 29-January-2016

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