Date-wise News
Asian Paints, Contract Advertising & Madison Media lead at Prime Time Awards

The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award

exchange4media Staff Jan 22, 2016 9:18 PM

Housing.com now raises Rs. 100 crore funding from Softbank

The new Rs.100 crore infusion will well-capitalise the company to drive its new strategy and growth plans

exchange4media Staff Jan 22, 2016 2:00 PM

BARC Ratings: Colors maintains its lead, Star Plus replaces Zee Anmol to be No.2

Colors retained its top spot again in week 2. Star Plus replaced Zee Anmol to acquire the second spot where as, the latter is pushed to the third spot. Sony Entertainment Television stepped up to No.9 after being at the last spot for two weeks

exchange4media Staff Jan 22, 2016 1:25 PM

Radio City launches creative client solutions agency AudaCITY

The company says that it will be a one stop shop for all creative solutions that brands would need to advertise on radio.

exchange4media Staff Jan 22, 2016 12:34 PM

Neo@Ogilvy ropes in Ankit Agarwal and Suraj Nagappa

Neo@Ogilvy announced today the appointments of Ankit Agarwal and Suraj Nagappa as VP & Head of Performance Marketing and VP and Head of North respectively

exchange4media Staff Jan 22, 2016 12:13 PM

Prime Time Awards: Winners speak

The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award, the winners share their views

exchange4media Staff Jan 22, 2016 10:47 AM

Moneycontrol  goes Hip Hop

Moneycontrol’s latest video promoting its app download campaign is making news for its novel treatment with foot-tapping beat, snappy lyrics & stylish visual treatment.

exchange4media Staff Jan 22, 2016 10:42 AM

What 2016's digital marketers can learn from 2015

As the digital ecosystem continues to evolve, the lessons learnt in 2015 will have tremendous impact in 2016. Let’s take a look at some of them.

exchange4media Staff Jan 22, 2016 9:42 AM

AXN India rebrands with a new edgy logo and tagline called LIVE R.E.D

AXN India launched a new brand positioning with a new edgy logo and tagline called LIVE R.E.D that will come into effect from January 24

exchange4media Staff Jan 22, 2016 9:38 AM

IMPACT’s Top 30 Under 30 list reflects industry’s most promising young achievers

IMPACT of the exchange4media Group unveiled the third edition of its ‘Top 30 Under 30’ initiative to pick the 30 most talented individuals under the age of 30 in the Indian Media and Advertising industry on Thursday. The addition to the list this year is Digital agencies on the back of strong industry feedback, as opposed to just Creative and Media agencies in the last two years.

exchange4media Staff Jan 22, 2016 9:33 AM

Moneycontrol  goes Hip Hop

The strategy behind moneycontrol's app download campaign is, while other apps make you spend your income, the new moneycontrol app helps you build your income, this idea has been taken forward in the form of a music video.

exchange4media Staff Jan 22, 2016 9:26 AM

Raman R.S. Minhas appointed as Group Creative Director, LinEngage

LinEngage, the experiential marketing arm of Mullen Lowe Lintas Group has announced the appointment of Raman R.S. Minhas, as Group Creative Director.

exchange4media Staff Jan 22, 2016 9:08 AM

Prime Time Awards: Winners speak

The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award, the winners share their views

exchange4media Staff Jan 22, 2016 9:05 AM

Shah Rukh Khan to beam live on #fame

Fans world over can now follow iamsrk on #fame - Asia’s leading live video social platform . 1st Live Video Beam on Jan 31st

exchange4media Staff Jan 22, 2016 8:23 AM

Priyanka Chopra’s Digital venture with nexGTv & Fluence is Mobi-Series --'It’s My City'

Bollywood actress Priyanka Chopra has joined hands with nexGTv and Fluence to create ‘It’s My City’- an original 14-part mobi-series.

exchange4media Staff Jan 22, 2016 8:17 AM

Priyanka Chopra and Amitabh Bachchan named new brand ambassadors of Incredible India

Bollywood superstars Amitabh Bachchan and Priyanka Chopra will the new brand ambassadors for the Government's 'Incredible India' campaign. This move comes after the Centre's decision to discontinue the contract of actor Aamir Khan.

exchange4media Staff Jan 22, 2016 8:13 AM

Goldmine Advertising wins Bank of Baroda’s Social Media mandate

Goldmine will manage Bank of Baroda’s Social Media campaigns along with online reputation management, engagement with its customers and prospects.

exchange4media Staff Jan 22, 2016 8:11 AM