GroupM India's biannual advertising expenditure futures report, This Year Next Year (TYNY), forecasts India's ad investment to reach an estimated Rs 57,486 crore in 2016.

exchange4media Staff Jan 20, 2016 1:20 PM

Aaj Tak is third most watched television channel across genres. It has left behind Colors, Zee TV, Set Max . On TGI 2015 Wave 2, Aaj Tak is 76 per cent ahead of India TV and ABP News put together

exchange4media Staff Jan 20, 2016 11:11 AM

The organisation has chosen to celebrate its 90th anniversary by providing mentoring, support and funding to 90 entrepreneurial projects in the digital field

exchange4media Staff Jan 20, 2016 10:41 AM

Exchange4media breaks out the news of Mr. Rahul Kansal bidding adieu to BCCL. He further decides to join Future Consumer Enterprise Ltd (FCEL). Read more about Mr Kansal here.

exchange4media Staff Jan 20, 2016 9:49 AM

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.

Abhinn Shreshtha Jan 20, 2016 9:47 AM

HUL’s advertising and promotional expenses soared from Rs 971.7 crore in Q3 FY14 to Rs 1137.79 crore in Q3 FY15. While the net profits witnessed a decline from Rs 1,252.17 crore in Q3 FY14 to Rs 971.4 crore this fiscal.

exchange4media Staff Jan 20, 2016 9:30 AM

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.

Abhinn Shreshtha Jan 20, 2016 9:23 AM

After announcing India's first digital social experiment--Ho Ja Re-gender, Arré is now ready to launch its first sitcom as part of its launch slate next month.

exchange4media Staff Jan 20, 2016 9:14 AM

The news of Kansal joining Future Group, was confirmed by Kishore Biyani Group CEO Future Group to exchange4media. Biyani also indicated that Kansal would be joining Future Consumer Enterprise Ltd (FCEL).

Priyanka Mehra Jan 20, 2016 8:40 AM

BBDO has announced that it has won all creative duties for 8 MetLife Asia markets and will be responsible for work in Hong Kong, China, Malaysia, Vietnam, Australia, India, Bangladesh and Nepal.

exchange4media Staff Jan 20, 2016 8:35 AM

Cheil India has announced the appointment of Shekhar Suri and Farah Bashir to bolster their Digital and Strategic Planning capabilities

exchange4media Staff Jan 20, 2016 8:24 AM

He will be tasked with driving Mindshare’s philosophy of adaptive marketing, and more specifically planning for agility.

exchange4media Staff Jan 20, 2016 8:11 AM

MTV in association with Vizeum has launched “The Junkyard Project”-- an environmental initiative, which aims to raise awareness about cleanliness on the lines of Swacch Bharat Abhiyaan.

exchange4media Staff Jan 20, 2016 8:06 AM