Date-wise News
IPG Mediabrands retains Reckitt Benckiser media mandate in India?blur=25

Reckitt Benckiser in India had recently initiated a media pitch, industry insiders confirm that IPG Mediabrands has retained the media mandate on the account

Priyanka Mehra Dec 18, 2015 5:02 PM

BARC Ratings: Zee Anmol becomes the No.1 channel in week 49?blur=25

Zee Anmol has replaced last week's Star Plus to be the no.1 Hindi GEC channel in week 49. Star Plus slipped down to No.2 followed by Colors. Zee TV continued to be No.4 in week 49 and Star Utsav stood at No.5

exchange4media Staff Dec 18, 2015 1:42 PM

Dentsu Communications ropes in Vishal Nicholas to head planning?blur=25

As part of his new mandate, Nicholas will report to Simi Sabhaney, CEO, Dentsu Communications and will be responsible for the planning output across all the offices of Dentsu Communications

exchange4media Staff Dec 18, 2015 12:06 PM

Government asks stakeholders to complete STB seeding before cut off date?blur=25

Members of the Task Force were informed by the Ministry that a public awareness campaign is being carried by all stakeholders

exchange4media Staff Dec 18, 2015 10:23 AM

Parry Ravindranathan appointed as Managing Director - International, Bloomberg Media Group?blur=25

As of January 1st 2016, Parry Ravindranathan will take on the newly created role of Managing Director - International to oversee Bloomberg Media's growth efforts in EMEA and Asia-Pacific

exchange4media Staff Dec 18, 2015 10:21 AM

The growing importance of vernacular content in digital advertising?blur=25

Eminent marketers discuss the importance of vernacular content for digital advertising at Dainik Bhaskar and exchange4media -hosted roundtable discussion

exchange4media Staff Dec 18, 2015 10:17 AM

Pro Wrestling League delivers Fauladi ratings?blur=25

Day # 1 of the PWL has delivered a combined reach of 47.56 million viewers across the 3 channels Set Max, Sony Pal & Sony SIX put together (C&S 4+ All India)

exchange4media Staff Dec 18, 2015 9:44 AM

BARC Ratings: ‘Naagin’ continues fetch maximum eyeballs in week 49?blur=25

Colors’ new show ‘Naagin’ continued to be on the No.1 spot with 17819 viewership ratings, less than last week’s 19576. Star Plus’ ‘Saath Nibhana Saathiya’ stood at No.2 followed by Zee TV’s ‘Kumkum Bhagya’. At No.4 and No.5 stood Colors’ ‘Sasural Simar Ka’ and Zee Anmol’s ‘Ek Se Bhale Do’ respectively

exchange4media Staff Dec 18, 2015 9:20 AM

Industry leaders Takeways from  Sundar Pichai?blur=25

Industry leaders give their views as Sundar Pichai unveils Google’s roadmap for India in his first official visit

exchange4media Staff Dec 18, 2015 9:17 AM

The growing importance of vernacular content in digital advertising?blur=25

Eminent marketers discuss the importance of vernacular content for digital advertising at Dainik Bhaskar and exchange4media -hosted roundtable discussion

exchange4media Staff Dec 18, 2015 9:04 AM

Parry Ravindranathan appointed as Managing Director - International, Bloomberg Media Group?blur=25

As of January 1st 2016, Parry Ravindranathan will take on the newly created role of Managing Director - International to oversee Bloomberg Media's growth efforts in EMEA and Asia-Pacific

exchange4media Staff Dec 18, 2015 8:44 AM

ZooZoos make a comeback with new Vodafone campaign?blur=25

The product was launched two years back but not many users were aware of it. This time Vodafone wants to create maximum awareness to promote the app using a full 360 degree marketing plan conceptualised by Ogilvy & Mather

Sarmistha Neogy Dec 18, 2015 8:29 AM

HUL acquires  ‘Indulekha’ brand for Rs. 330 crores?blur=25

The deal envisages the acquisition of the trademarks ‘Indulekha’ and ‘Vayodha’, intellectual property, design and knowhow, for a consideration of Rs. 330 crores

exchange4media Staff Dec 18, 2015 8:26 AM

Mindshare Malaysia wins media mandate for Telenor’s Digi?blur=25

Mindshare Malaysia won the account following a competitive pitch, which included incumbent Starcom and OMD. The appointment is effective 1st January 2016

exchange4media Staff Dec 18, 2015 8:23 AM