Date-wise News
Amagi expands TV Ad Network to key international markets?blur=25

has announced the expansion of its India ad network to North America, Canada, Africa, Australia and Asia. The network will now offer an advertising platform to Indian advertisers with B4U Network and Zee Bangla in these international markets

exchange4media Staff Dec 8, 2015 3:30 PM

Time Inc. launches ‘TIME India Awards’ to recognize excellence in manufacturing?blur=25

The TIME India Award winners will be announced on February 13, 2016 in Mumbai and will be presented to three leaders in the categories of innovation, entrepreneurship and sustainable manufacturing

exchange4media Staff Dec 8, 2015 3:26 PM

ABP Group launches matrimony site ABPWeddings.com?blur=25

The marketing taglines of the online wedding portal are ‘Ashol Porichoy, Safal Porinoy’ or ‘Real People. Real Relationships’

exchange4media Staff Dec 8, 2015 3:19 PM

Marico ropes in Ranveer Singh as Brand Ambassador of Set Wet Deodorants?blur=25

Marico has announced the signing of Ranveer Singh as the brand ambassador for the Set Wet deodorant portfolio who will now further drive the philosophy of ‘Sada Sexy Raho’

exchange4media Staff Dec 8, 2015 2:16 PM

Paytm acquires Near.in; Bets big on O2O commerce?blur=25

The move is a part of Paytm’s ramped up focus on O2O (online to offline commerce). With this acquisition, Paytm forges ahead with its promise of creating significant disruption in the high-potential hyperlocal space in India

exchange4media Staff Dec 8, 2015 2:00 PM

Saavn Hires Former PepsiCo Exec as Vice President of Entertainment and Original Content?blur=25

Based out of Mumbai, Wadhwa will oversee the development of new content verticals; heading up Saavn’s recently announced initiative to expand beyond mainstream music

exchange4media Staff Dec 8, 2015 12:21 PM

Milestone Brandcom appoints Mayank Khattar as National Creative Director?blur=25

As part of his new mandate, Khattar will lead the creative duties in out-of-home and experiential for the company

exchange4media Staff Dec 8, 2015 12:16 PM

BARC India calls for global RFI’S for digital measurement?blur=25

The Broadcast Audience Research Council (BARC) India has issued a global Request for Information (RFI) as it readies itself to expand audience measurement to the digital space

exchange4media Staff Dec 8, 2015 12:14 PM

ColourCraft Studio bags the creative designing mandate for JM Financial?blur=25

This account was won following a multi-agency pitch. The brief given was to develop a strategically designed docket that would portray the legacy and heritage of the company in a contemporary manner, while delivering key insights across business verticals

exchange4media Staff Dec 8, 2015 11:40 AM

Peak festive season sees surge in total Auto-Print Ad volume by 75%?blur=25

In Wk 42-45 where product groups like Auto-cars/jeeps pushed its print ad volumes by 29%,Auto-two Wheelers by 152% & Retail Auto-cars/jeeps by 25% as compared to the preceding 4 weeks

exchange4media Staff Dec 8, 2015 9:58 AM

CAREERS360 acquires Mumbai Angels Funded NoPaperForms?blur=25

Careers360, The Education Hub operated by Pathfinder Publishing , has acquired Mumbai Angels Funded NoPaperForms.com enrolment management platform, for an undisclosed sum.

exchange4media Staff Dec 8, 2015 9:05 AM

Anouk's new ad featuring Radhika Apte questions workplace bias towards pregnant women?blur=25

The brand’s earlier films under the ‘Bold is Beautiful’ campaign raised questions about various stereotypes in our society and the current ad takes it a step further.

Sarmistha Neogy Dec 8, 2015 8:54 AM

Maxus and Financial Times Global study shows 41% marketers find decline in traditional media a big threat?blur=25

The latest global study highlights the challenges marketers face as changing consumer trends and technological change becomes part of everyday business life.

exchange4media Staff Dec 8, 2015 8:49 AM

Peak festive season sees surge in total Auto-Print Ad volume by 75%?blur=25

In Wk 42-45 where product groups like Auto-cars/jeeps pushed its print ad volumes by 29%,Auto-two Wheelers by 152% & Retail Auto-cars/jeeps by 25% as compared to the preceding 4 weeks

exchange4media Staff Dec 8, 2015 8:45 AM

Corporate Brands  and start-ups  stand  up for Chennai?blur=25

With Chennai battered by torrential rains, big and small companies like Vodafone, Uber, Grofers and Zomato rally to help those affected by offering medical, transportation and connectivity services

Madhuwanti Saha Dec 8, 2015 8:18 AM

‘The differentiator will be our credibility, reliability and our reputation for serious journalism’ N Ram?blur=25

N Ram, Chairman, Kasturi & Sons Ltd & former Editor-in-Chief, The Hindu Group of Publications, speaks about The Hindu’s entry into ‘Maximum City’ -Mumbai, journalistic values and why Rajiv C Lochan, MD & CEO of Kasturi & Sons, is the right man for his job

Simran Sabherwal Dec 8, 2015 8:06 AM

LinTeractive bags digital mandate of Stuffcool; unveils brand campaign titled #LilThingsMatter?blur=25

Aiming to drive its message as being one of the leaders in the mobile accessories space, Stuffcool has appointed LinTeractive, the digital agency of Mullen Lowe Lintas Group as its digital partner

exchange4media Staff Dec 8, 2015 8:02 AM