Date-wise News

According to the BARC data, Almost all the channels remain in their last week's spots with Star Plus, Zee Anmol and Colors leading the chart. With rise in ratings, Sony SAB has climbed a spot higer and is on No.8 this week

exchange4media Staff 04-December-2015

With this integration, Star India is better positioned to offer a distinctly enhanced content bouquet to audiences across the Southern markets of India in general and the Telugu speaking viewers in particular

exchange4media Staff 04-December-2015

The channel has achieved almost 4 per cent viewership share in the northern market within a span of 8 weeks since its launch and competes with the likes of Zee Classic, Zee Action and UTV Action

exchange4media Staff 04-December-2015

TimesofMoney (Remit2India and Klinnk) has appointed Isobar, the full-service digital agency from the Dentsu Aegis Network, as their digital agency. The agency won the account following a multi-agency pitch

exchange4media Staff 04-December-2015

The strategic partnership reinforces Flipkart’s revolutionary capabilities and efficiencies in supply chain and ecommerce by leveraging MapmyIndia’s map data and location technologies. Flipkart’s investment will helpn strengthen MapmyIndia as an independent mapping company, continuing to serve all consumers and enterprise customers across all industries

exchange4media Staff 04-December-2015

Sharma will be based out of the agency’s New Delhi office, reporting to Jayanto Banerjee, National Planning Head

exchange4media Staff 04-December-2015

According to the BARC ratings, Sun TV grabbed the highest eyeballs in week 47 with 1101 million ratings followed by ETV Telegu with 420 million ratings

exchange4media Staff 04-December-2015

Shares of TV Today Network surged nearly 8 per cent yesterday on back of the news

exchange4media Staff 04-December-2015

Cheil will be responsible for developing and implementing the entire suite of Digital programmes including Social Media and Content Development

exchange4media Staff 04-December-2015

Patrika’s Hindi campaign was launched yesterday, and will run across various platforms and seeks to create a positive wave

exchange4media Staff 04-December-2015

In a candid conversation with exchange4media, Ashok Namboodiri, Business Director, JK Helene Curtis, speaks about the challenges in this category, the reason behind the clichés in its advertising, the brand’s marketing plan, celebrity association, and adoption of this category in tier 2 and tier 3 markets

Sarmistha Neogy 04-December-2015

Vishal Agarwal will be responsible for creating new products and platforms focusing on assisting brands in sales awareness and engagement. As a part of her new role, Akila Jayaraman will help lead and expand the business across various e-commerce, BFSI and other mobile-first companies for all mobile performance marketing activations

exchange4media Staff 04-December-2015

J Walter Thompson’s Innovation Group has released a forecast of global consumer trends to watch out for in 2016

exchange4media Staff 04-December-2015

The campaign, conceptualised by DDB Mudra, celebrates the true grit of the sport and attempts to bring the traditional ‘akhara’ culture to the global platform

Madhuwanti Saha 04-December-2015

Balakrishna will be reporting to Mauricio Sabogal, Global CEO at Kinetic Worldwide, in his new role

Priyanka Mehra 04-December-2015

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