Date-wise News
BARC Ratings: Star Plus, Zee Anmol, Colors continue to top the chart in week 47

According to the BARC data, Almost all the channels remain in their last week's spots with Star Plus, Zee Anmol and Colors leading the chart. With rise in ratings, Sony SAB has climbed a spot higer and is on No.8 this week

exchange4media Staff Dec 4, 2015 3:02 PM

Star India completes integration of the broadcast business of MAA Television Network

With this integration, Star India is better positioned to offer a distinctly enhanced content bouquet to audiences across the Southern markets of India in general and the Telugu speaking viewers in particular

exchange4media Staff Dec 4, 2015 2:13 PM

Housefull Movies assigns ad sales duties to B4U Media Ventures

The channel has achieved almost 4 per cent viewership share in the northern market within a span of 8 weeks since its launch and competes with the likes of Zee Classic, Zee Action and UTV Action

exchange4media Staff Dec 4, 2015 1:59 PM

TimesOfMoney gives its digital mandate to Isobar

TimesofMoney (Remit2India and Klinnk) has appointed Isobar, the full-service digital agency from the Dentsu Aegis Network, as their digital agency. The agency won the account following a multi-agency pitch

exchange4media Staff Dec 4, 2015 1:08 PM

Flipkart acquires strategic minority stake in MapmyIndia

The strategic partnership reinforces Flipkart’s revolutionary capabilities and efficiencies in supply chain and ecommerce by leveraging MapmyIndia’s map data and location technologies. Flipkart’s investment will helpn strengthen MapmyIndia as an independent mapping company, continuing to serve all consumers and enterprise customers across all industries

exchange4media Staff Dec 4, 2015 12:38 PM

Hakuhodo Percept ropes in Arun Sharma as Executive Planning Director

Sharma will be based out of the agency’s New Delhi office, reporting to Jayanto Banerjee, National Planning Head

exchange4media Staff Dec 4, 2015 12:33 PM

BARC Ratings: Sun TV continues winning streak across all regional channels in week 47

According to the BARC ratings, Sun TV grabbed the highest eyeballs in week 47 with 1101 million ratings followed by ETV Telegu with 420 million ratings

exchange4media Staff Dec 4, 2015 8:39 AM

RBI approves up to 26% foreign investment in TV Today Network

Shares of TV Today Network surged nearly 8 per cent yesterday on back of the news

exchange4media Staff Dec 4, 2015 8:20 AM

Cheil India bags Jet Airways’ digital mandate

Cheil will be responsible for developing and implementing the entire suite of Digital programmes including Social Media and Content Development

exchange4media Staff Dec 4, 2015 8:17 AM

Patrika group rolls out a Hindi campaign with Deepika Padukone

Patrika’s Hindi campaign was launched yesterday, and will run across various platforms and seeks to create a positive wave

exchange4media Staff Dec 4, 2015 8:16 AM

Inspite of seeing explosive growth in last 5 years, deo category is under duress: Ashok Namboodiri

In a candid conversation with exchange4media, Ashok Namboodiri, Business Director, JK Helene Curtis, speaks about the challenges in this category, the reason behind the clichés in its advertising, the brand’s marketing plan, celebrity association, and adoption of this category in tier 2 and tier 3 markets

Sarmistha Neogy Dec 4, 2015 8:14 AM

Madhouse India appoints Vishal Agarwal as Head of Product & Platform, Akila Jayaraman as Head of Performance Business

Vishal Agarwal will be responsible for creating new products and platforms focusing on assisting brands in sales awareness and engagement. As a part of her new role, Akila Jayaraman will help lead and expand the business across various e-commerce, BFSI and other mobile-first companies for all mobile performance marketing activations

exchange4media Staff Dec 4, 2015 8:13 AM

Emerging consumer trends to watch out for in 2016: JWT report

J Walter Thompson’s Innovation Group has released a forecast of global consumer trends to watch out for in 2016

exchange4media Staff Dec 4, 2015 8:11 AM

Pro Wrestling League’s new campaign celebrates toughness and raw strength

The campaign, conceptualised by DDB Mudra, celebrates the true grit of the sport and attempts to bring the traditional ‘akhara’ culture to the global platform

Madhuwanti Saha Dec 4, 2015 8:11 AM

Suresh Balakrishna to join Kinetic as CEO South Asia & Middle East

Balakrishna will be reporting to Mauricio Sabogal, Global CEO at Kinetic Worldwide, in his new role

Priyanka Mehra Dec 4, 2015 7:01 AM