Date-wise News
 Neo Sports bags FIFA Club World Cup rights

Neo Sports has acquired broadcast rights for 2015 and 2016 FIFA Club World Cup. This year’s edition will be held between December 10-20.

exchange4media Staff Dec 3, 2015 5:12 PM

HBO lines up the year's best movies on 'REWIND 2015'

The showcase will start from December 7 to December 31 on Mondays to Thursdays at 9pm

exchange4media Staff Dec 3, 2015 4:27 PM

First time in 137 years, Chennai floods force The Hindu to cancel print edition

For the first time in its 137 years history, 'The Hindu', founded in 1878, cancelled its edition in Chennai, its headquarters and the largest market

exchange4media Staff Dec 3, 2015 2:29 PM

Star India signs programming deal with HBO to screen original content exclusively in India

Star India and HBO have announced an exclusive programming agreement that will take HBO Original content to a wider audience via both, the hotstar digital platform and the English channels on the Star India network. HBO programming to debut on Star Network from Ist January, 2016

exchange4media Staff Dec 3, 2015 2:01 PM

McCann’s Happydent spot among 20 Best Commercials of the 21st Century So Far: The Gunn Report

The Gunn Report, the global index of creative excellence in advertising, has released the results of a public vote to establish the 20 Best Commercials of the 21st Century so far

exchange4media Staff Dec 3, 2015 9:32 AM

S Yesudas launches ‘triggerbridge, the unagency’

S Yesudas has announced his first ever-entrepreneurial venture in partnership with Ajit Nair, MX Advertising and Amit Tripathi, IdeateLabs. Yesudas is Managing Director and co-founder

exchange4media Staff Dec 3, 2015 8:52 AM

Hatchbacks most preferred vehicles amongst Indian buyers; Maruti, Hyundai occupy top slot: CarDekho report

The report, which is based on CarDekho’s platform traffic as well as Society of Indian Automobile Manufacturers (SIAM) data, focused on various car categories such as hatchback, MUV, Sedan, SUV and Compact SUV/MUV to present a comprehensive statistical picture of the user consideration versus actual demand

exchange4media Staff Dec 3, 2015 8:14 AM

LinkedIn gives app a Facebook makeover

LinkedIn has given its flagship mobile application a major makeover with the focus now more on content and updates

Abhinn Shreshtha Dec 3, 2015 8:13 AM

Geometry Global India appoints Aaradhee Mehta as Vice President Shopper Marketing

She will report into Group COO Rahul Saigal. With over nine years of shopper marketing experience, Mehta has worked with clients such as Colgate, Mondelez, Reckitt Benckiser, Unilever, etc

exchange4media Staff Dec 3, 2015 8:11 AM

Only Vimal launches #CutFromADifferentCloth campaign as an ode to people who dare to think differently

The digital leg of the campaign, conceptualised by Bang in the Middle, tells the story of a schizophrenic father and his son who quits his high-profile job to fulfil his dad’s wish

Sarmistha Neogy Dec 3, 2015 8:09 AM

Flipkart follows Snapdeal, launches native advertising solution for brands

Flipkart has become the second e-retailer after Snapdeal to launch its own native advertising solution for brands and says that it can provide a better value proposition than search or social advertising

Abhinn Shreshtha Dec 3, 2015 8:07 AM

Television brands to lead ad spending in consumer durables category

Water purifiers, television sets and air conditioners have been the key advertisers in the consumer durables space, contributing a combined advertising share of around 34% on TV

exchange4media Staff Dec 3, 2015 8:05 AM