Date-wise News

Prior to this, Kaushik was VP (Bengali Magazines) at ABP Group

exchange4media Staff 17-November-2015

Saurabh Varma has been promoted from his current post of CEO, Leo Burnett India to head the agency’s operations in South Asia.

exchange4media Staff 17-November-2015

Ambi M G Parameshwaran, Sam Balsara, Rana Barua, Ashish Bhasin, Jaideep Gandhi, CVL Srinivas, Shashi Sinha, Tarun Rai, Vikram Sakhuja, Bhaskar Das, and Pradeep Dwivedi are other members of the committee

exchange4media Staff 17-November-2015

Adfactors PR will be handling the strategic communications mandate for Inshorts across the key target markets

exchange4media Staff 17-November-2015

The ‘Bond Moments’ campaign has Ian Fleming’s powerful and poetic words as its foundation

exchange4media Staff 17-November-2015

Alpha Club will present cumulative data of preceding four weeks for Rat’000, Coverage’000, and ATS(Viewer). Channels for which data has been released for all four weeks will be covered

exchange4media Staff 17-November-2015

ETV Life, ETV Plus, ETV Cinema and ETV Abhiruchi are the four channels. The group is focusing on youth as their target group.

exchange4media Staff 17-November-2015

Social CRM247TM will not only track web conversations around brands but also measure sentiments and impacts of the same. It aims at encouraging brands to invest in digital media by providing security with social crisis management

exchange4media Staff 17-November-2015

Madison Media had earlier promoted Shekhar Bannerjee to COO, Madison Media Infinity

exchange4media Staff 17-November-2015

The study showed that in Asia Pacific people’s connection with brands remains stronger than in other Western regions and emerging economies with 10 times higher attachment. People here trust 83% of brands compared to just 50% globally and they would care about the disappearance of 60% of brands, trailing to just 26% globally

exchange4media Staff 17-November-2015

exchange4media has announced the screening council for Indian Marketing Awards (IMA) 2015. The council is all set to begin shortlisting entries for this year’s awards.

exchange4media Staff 17-November-2015

In 2014, around 72% of TV advertising for this category used to come from the top 6 players, i.e., Samsung India Electronics Ltd, Nokia Corporation, Panasonic India Pvt Ltd, Intex Technologies (India), Micromax Informatics Ltd & Syntech Technology Pvt Ltd.

exchange4media Staff 17-November-2015

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