Top brands across industries have gone big on the digital medium. While some brands have launched contest-driven contests, others have sent out a strong message on the occasion of Diwali

Sarmistha Neogy Nov 13, 2015 8:49 AM

This significant investment was committed to by Vittorio Colao, Vodafone Group Plc's CEO, in his meeting with the Prime Minister Shri Narendra Modi in London

exchange4media Staff Nov 13, 2015 8:23 AM

Based in Hong Kong, Smith will lead Bloomberg Media's sales strategy and initiatives across the group's portfolio including the recently launched Asia edition of Bloomberg.com, Bloomberg Television, Bloomberg Businessweek, Bloomberg Pursuits, Bloomberg Markets, Bloomberg Live, Bloomberg Radio and Bloomberg mobile

exchange4media Staff Nov 13, 2015 8:14 AM

Paint and cement brands constitute the highest spends in their category on TV and radio in the period of 2010-2014. This category has a share of 2.6 % on TV ad volume in last 5 years out of which Paints & Cements contributes to 62% in TV & 53 % in Radio

exchange4media Staff Nov 13, 2015 7:59 AM

With TV viewing expected to be higher at this time, many TV broadcasters make it point to create special programming during the Diwali season. Like last year, this Diwali too is close to the weekend which extends the festivities of people. We take a look at some of the specials planned by channels during Diwali this year

exchange4media Staff Nov 13, 2015 7:56 AM

The 19th ADFEST is set to take place on 16th to 19th March 2016 in Pattaya, Thailand with the theme 'Creative Intelligence'

exchange4media Staff Nov 13, 2015 7:54 AM

While brands are going all out to capture consumer attention with ad campaigns, Outbrain, a content discovery platform, analysed what consumers are choosing to consume. The data pulled out shows what people are choosing to search on the internet

exchange4media Staff Nov 13, 2015 7:53 AM

Sudhanshu Vats, Group CEO, Viacom18 and Chairman, CII National Committee, Media and Entertainment, expressed his views on the government’s announcement to increase FDI limit, and foreign investment being relaxed in 15 sectors

exchange4media Staff Nov 13, 2015 7:51 AM

The campaign has been anchored on digital and mobile platforms to reach out to as many Indians as possible

exchange4media Staff Nov 13, 2015 7:50 AM