Date-wise News
Droom appoints Contract Advertising as creative agency; Publicis Groupe’s Equinox as media buying agency?blur=25

The company is all set to launch is brand marketing campaign soon which will be spread across TV, print, outdoor and online formats. The mandate for creative duties was bagged by Contract Advertising on the basis of its credentials and the recent work put out by the agency

exchange4media Staff Nov 7, 2015 3:45 PM

KV Sridhar, Ashish Khanzanchi, Rohit Devgun Indian jurors at One Show 2016?blur=25

KV Sridhar, Ashish Khanzanchi, and Rohit Devgun are the Indian jurors amongst over a hundred leading creatives from 20 countries across six continents

exchange4media Staff Nov 7, 2015 3:43 PM

Mother London makes 8 key appointments in their global creative team?blur=25

The new hires, from as far afield as South Africa, have worked on the leading creative agency’s most well-known recent campaigns, continuing to uphold Mother’s strong reputation for creative excellence that has been built over the past two decades

exchange4media Staff Nov 7, 2015 9:25 AM

People have rejected 80’s style election coverage: Arnab Goswami?blur=25

While speaking about the need for innovation on the coverage of election results, Arnab Goswami, President – News & Editor-in-Chief, Times NOW and ET NOW, speaks about Times NOW’s plans for the exit polls programming of the Bihar Assembly Election results

exchange4media Staff Nov 7, 2015 9:15 AM

JWT launches digital agency Mirum in India?blur=25

Social Wavelength becomes part of this global digital network. It will be known as Mirum India

exchange4media Staff Nov 7, 2015 9:11 AM

Fork Media launches premium fashion & lifestyle website, Hauterfly?blur=25

The site is headed by media veteran Zahra Khan. Additionally, the network is set to launch a men’s vertical called Superfly, which will target urban Indian men looking for style content

exchange4media Staff Nov 7, 2015 9:05 AM

Big Bazaar initiates ‘Shubh Shuruaat’ with ‘Paper Patakha’ ad campaign by DDB Mudra West?blur=25

Events like ‘Longest ladi corporate challenge’ and ‘Paper Patakha in the streets of India’ are being planned across the country to spread the thought

exchange4media Staff Nov 7, 2015 8:58 AM

Grey Group’s Batey launches new campaign #NotSoFilmy for Vivo smartphones?blur=25

Independent of each other, artists Uday Benegal, Monica Dogra and Prateek Kuhad accepted Vivo’s challenge to compose a not-so-filmy song for Diwali

exchange4media Staff Nov 7, 2015 8:52 AM

Grey Group Asia Pacific demonstrates Pantene’s effect through ice rink initiative?blur=25

The Pantene Hair on Ice campaign garnered 100 per cent participation from the ice skaters and there were up to 700 participants a day

exchange4media Staff Nov 7, 2015 8:50 AM