Date-wise News
Seventynine wins monetization mandate for HT Media mobile apps

Seventynine will use a combination of ad formats like video, rich media, HTML and static banners at various ad spots with a single integration to monetize these apps which include Livemint, Hindustan Times and Hindi Hindustan

exchange4media Staff Oct 27, 2015 3:46 PM acquires; Times Internet invests in Girnar Software

Girnar Software already own auto portals and and acquired from Times Internet

exchange4media Staff Oct 27, 2015 3:43 PM

Ajay Kakar and Vikram Sakhuja to head Effies 2015

The Advertising Club today announced the appointment of Ajay Kakar as the Chairperson and Vikram Sakhuja as the Co-chair for this year’s Effies

exchange4media Staff Oct 27, 2015 2:47 PM

B4U adds new ‘B4U Movies Asia Pacific’ channel on AsiaSat 7

At the 105.5ºE orbital slot, the operator enables B4U to access all major multi-system operators (MSOs), cable operators, Pay TV platforms and hotel networks across the region

exchange4media Staff Oct 27, 2015 2:41 PM

Mindshare wins media mandate for HCL TalentCare

The flagship media agency of GroupM will be looking into the media planning and buying services for the brand. This account will be handled out of the Mindshare Chennai office under the leadership of Sriram Sharma, Leader – South, Mindshare

exchange4media Staff Oct 27, 2015 2:37 PM

Zee Media rebrands Zee Sangam to India 24x7 channel

The channel will work on inventory of 12 minutes per hour, giving more content and news to the viewers

exchange4media Staff Oct 27, 2015 2:05 PM

Viacom18 Digital Ventures unveils VOOT the new digital video-on-demand platform

The brand identity for VOOT, which is expected to go live in coming months, has been created by Brand Gym and Elephant Design

exchange4media Staff Oct 27, 2015 1:37 PM

PepsiCo India’s brand, Kurkure appoints The Glitch as its digital partner

The mandate was won following a multi-agency pitch and includes communication, display, search, mobile and analytics

exchange4media Staff Oct 27, 2015 12:10 PM

Madison OOH promotes Dipankar Sanyal as CEO, Platinum Media

Jayesh Yagnik has been promoted to COO, MOMS with national responsibility; Neeraj Ved is now VP MOMS West & South; Krishnendu Ghosh has been promoted to National Head Buying for Madison OOH; and Saumen Roy has been promoted to VP, Madison IES

exchange4media Staff Oct 27, 2015 11:00 AM

Active8Digital launches digital activation services

The service will follow the ABCDE for the industry i.e. Activating Brands and Consumers through Digital Engagements

exchange4media Staff Oct 27, 2015 10:57 AM

Bhupendra Chaubey appointed Executive Editor at CNN-IBN, Network 18

Chaubey had quit in November last year from his role as Executive Editor. He had since appeared regularly on shows on IBN. He is now back as the ‘political face’ of CNN-IBN

exchange4media Staff Oct 27, 2015 9:49 AM

Vivo formally announces IPL’s Title Sponsorship for the next two years

In the coming two seasons (2016 and 2017), vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations, media exposure and marketing campaigns

exchange4media Staff Oct 27, 2015 9:03 AM

Exponential appoints Gerard Lechau as new commercial director

Lechau joins Exponential from Outbrain, where as Head of Account Strategy he was part of the original team that kick-started the business in Southeast Asia and India, directly managing advertiser and publisher relationships

exchange4media Staff Oct 27, 2015 9:00 AM

YouTube launches ad-free service; should content creators be worried?

YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users. Some content creators, though, claim that YouTube is arm-twisting creators to get them to join the new platform

Abhinn Shreshtha Oct 27, 2015 8:58 AM

Reasonable restrictions on Freedom of Speech imperative, says Arun Jaitley

Jaitley mentioned that in the context of the various sensitivities prevalent in multicultural society like India, it was imperative to strike a fine balance between freedom of speech and expression and the reasonable restrictions so as to maintain public order and integrity and sovereignty of India

exchange4media Staff Oct 27, 2015 8:41 AM

S-Group Insights: Amazon top ecommerce advertiser in Q3'15 with 275% ad volume growth

Even the exclusive product online shopping advertisers like Lenskart and Urban Ladder are among the top advertisers. New niche advertisers contribute 11% of ads volume on TV in 2015, and have been mounting up their position among top advertisers in Q3'15

exchange4media Staff Oct 27, 2015 8:22 AM

Flipkart’s ‘Big Billion Days Thank You’ is an attempt to build equity with consumers, say experts

Flipkart came out with a front page full ad on Times of India, along with a video to thank consumers for supporting them during the recent Big Billion Days Sale. exchange4media spoke to social media experts and brand heads to understand the strategy behind Flipkart’s move

Sarmistha Neogy Oct 27, 2015 8:15 AM

Indiatimes can break into the top 3 publisher list in 12-15 months: Angad Bhatia

Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva and MensXP since 2012, speaks about their social strategy, native advertising, the impact of new age media organizations like Vox and Buzzfeed and the road ahead for Times Lifestyle Network

Abhinn Shreshtha Oct 27, 2015 8:12 AM

Turner’s CNN International, and Yupp TV join hands to offer Cartoon Network and Pogo in India

Under this partnership, CNN International is available live to YuppTV viewers with the latest news bulletins from across the globe and the best of features content

exchange4media Staff Oct 27, 2015 8:09 AM