Date-wise News
Bengali news channel ABP Ananda launches Pujo Tokkor campaign?blur=25

The channel has also released three films that showcase the various aspects of Durga Puka in Kolkata

exchange4media Staff Oct 26, 2015 11:15 AM appoints Nandini Mehta as General Counsel?blur=25

A former partner with J. Sagar Associates, and with 12 years of experience, Mehta has advised many large conglomerates in the field of media, broadcasting, internet, technology and sports (MBITS) on the commercial and legal aspects

exchange4media Staff Oct 26, 2015 9:04 AM

Diya aur Baati Hum strengthens Star Plus’ leadership position?blur=25

Although at an overall level the Hindi GEC genre witnessed a fall on 10 GRPs, but Star Plus climbed back to No. 1 position & DD National witnessed highest growth in the genre by 22 GRPs, according to Week 42 of TAM data

exchange4media Staff Oct 26, 2015 8:51 AM

Trendspotting: ecommerce players leverage Sunday as key online shopping property?blur=25

On Sundays, a host of online players have begun giving special discounts and offers to entice the customers. Players like ShopClues, Snapdeal, OLX are all in the race to tap as many Sunday shoppers as possible. exchange4media explores the reason behind the ‘Sunday mania’

Sarmistha Neogy Oct 26, 2015 8:41 AM

Saavn outlines future roadmap, to focus on audio ads & new content properties?blur=25

Audio streaming company Saavn feels the medium can be a huge asset to advertisers even as it expects its revenue from paid subscriptions to overtake ad revenues in the long run

Abhinn Shreshtha Oct 26, 2015 8:24 AM

RAM Ratings: Big FM takes top spot in Mumbai; Radio Mirchi sees drop in market share in Kolkata?blur=25

In Week 41, Radio City gets pushed to second place in Mumbai. In Delhi, Fever FM stays at the top

exchange4media Staff Oct 26, 2015 8:22 AM

Factual entertainment space heats up, adex expected to rise up to Rs. 1,225 cr?blur=25

The factual entertainment genre will see the arrival of three new entrants, i.e. Living Rootz, Sony BBC Earth and Insight, in India. While it accounted for Rs. 310 crore of the total adex of Rs.15,500 crore in 2014, it is expected to grow exponentially in this year. exchange4media takes a look behind the reason for the surge in new entrants and the growth prospect in this market

exchange4media Staff Oct 26, 2015 8:19 AM

Rural data impact on BARC Ratings: FTA channels, DD Channels among top 10?blur=25

BARC India on Friday released the first set of ratings including rural data. There were some big changes seen in the ratings as well as the rankings of the channels. Some of these were expected while some were not. exchange4media takes a look at these changes

exchange4media Staff Oct 26, 2015 8:12 AM

BARC Ratings: ETV Telugu and Dangal TV rise to No.1 spot in Telugu and Bhojpuri markets?blur=25

In week 41 (October 10 – 16, 2015) BARC released the first set of rural data combined with the previous urban data. In the Telugu market ETV Telugu rose to No.1 spot from No.3 last week, while Zee Telugu slipped to No.3 from No.1. Dangal TV took No.1 spot in the Bhojpuri market with Big Ganga at No.2 spot

exchange4media Staff Oct 26, 2015 8:10 AM