Date-wise News
BARC ratings: Movies Now leads in the English movies genre; Zee Cafe at No.1 spot among English GECs

In week 40 (October 03 – 09, 2015) BARC data for the English movies genre saw Movies Now in the lead, followed by Sony PIX and HBO. In the English entertainment genre, Zee Cafe was at No.1 spot followed by AXN and Comedy Central

exchange4media Staff Oct 16, 2015 7:32 PM

BARC ratings: Star Plus stays in No.1 spot despite large decline in ratings; Colors close behind at No.2

In week 40 (October 03 – 09, 2015) of the Hindi GEC genre, Star Plus maintained its leadership position despite a decline in ratings. Close on the heels of Star Plus was Colors with a gain in its ratings this week.

exchange4media Staff Oct 16, 2015 5:58 PM

MRUC elects I Venkat, Director, Ushodaya Enterprises as Chairman

Sanjay Tripathy, Senior Executive Vice President at HDFC Life is the new Vice Chairman and Radhesh Uchil takes over as CEO of MRUC

exchange4media Staff Oct 16, 2015 4:45 PM

TAM ratings: Colors rises to No.1 spot yet again; Star Plus slips to No.2 with a decline in week 41 ratings

In week 41 (October 04 -10, 2015) of the TAM ratings, Colors takes the No.1 spot, followed by Star Plus at No.2 spot. Sony TV rose to No.5 spot with a large increase in ratings, while Life OK slipped to No.6 spot

exchange4media Staff Oct 16, 2015 4:32 PM

MTV's Aditya Swamy to join Flipkart as Senior  Director Marketing

Swamy will manage Non Traditional marketing including Marketing partnerships, Digital media and Content marketing

exchange4media Staff Oct 16, 2015 3:24 PM

Hakuhodo Percept bags creative mandate for Sleepwell

They won in a multi agency pitch which featured other agencies like Enormous Brands, The Mob, Synapse and Thinking Folks

exchange4media Staff Oct 16, 2015 2:29 PM

The Glitch wins digital mandate of AskMe

Other shopping portals of AskMe –AskMe Bazaar and AskMe Grocery have also been added to the agency’s kitty

exchange4media Staff Oct 16, 2015 2:17 PM

DB Group's digital ad revenue grow 82% in Q2; radio business ad revenue up 5.2% YoY

According to the results, the total revenues stand flat at Rs 4837 million, as against Rs 4838 million in Q2 last fiscal. Circulation Revenue has increased YoY 16% to Rs 1057 million from Rs. 915 million, primarily due to yield driven growth, largely coming from mature markets

exchange4media Staff Oct 16, 2015 1:23 PM

Government empanels Isobar with National e-Governance Plan for Digital India Program

Isobar India aims at playing an active and productive role with the NeGD in its future projects under the 'Digital India' banner

exchange4media Staff Oct 16, 2015 12:03 PM

Gillette Guard & Amar Ujala launch grooming campaign for youth of UP

The two brands have joined hands to create an initiative for the youth of Uttar Pradesh, giving them the knowledge on personality development and also, on how to grab the right kind of career opportunity

exchange4media Staff Oct 16, 2015 11:38 AM

Hogaya Dimaagh Ka Dahi aims to be a new age comedy

Director Fauzia Arshi has also written the script and contributed to the songs in the film

exchange4media Staff Oct 16, 2015 11:28 AM

Sagnik Ghosh to exit Axis Bank as Sr. Vice President and Head-Marketing

Sagnik Ghosh exits Axis Bank on 16th Oct 2015. He managed brand & strategy, digital marketing, branch marketing function & lot more for Axis Bank. Read more here.

Priyanka Mehra Oct 16, 2015 9:52 AM

India is the fastest growing market for Starbucks, globally: Manmeet Vohra, TATA Starbucks

In an exclusive interaction with exchange4media, Manmeet Vohra, Director – Marketing and Category, TATA Starbucks talks about how the brand concentrates on two-way interactive promotions to constantly engage their customers

Priyanka Mehra and Lara Rebello Oct 16, 2015 8:47 AM

Aqualite assigns print media mandate to BriteLite Media for Rs 10 crore

The brand recently ropes in Shah Rukh Khan as their brand ambassador and the account size is pegged at Rs 10 crore

exchange4media Staff Oct 16, 2015 8:33 AM

Flying Cursor bags digital duties for Mahindra Mojo

Flying Cursor has already been engaging with avid bikers by creating content and properties that have been racking up conversations across social

exchange4media Staff Oct 16, 2015 8:28 AM

Sagnik Ghosh to exit Axis Bank as Sr. Vice President and Head-Marketing

Ghosh was managing brand & strategy, digital marketing, branch marketing as well as the marketing communication function for Axis Bank and its subsidiary companies, His last day of work is today

Priyanka Mehra Oct 16, 2015 8:16 AM

Babajob.com appoints ex-Digital Head of PepsiCo, Rishi Dogra, as CMO

The appointment of Dogra as Chief Marketing Officer, Babajob.com, is effective immediately. The company aims to create and amplify job opportunities for the unorganised labour market

exchange4media Staff Oct 16, 2015 8:13 AM

Raymond launches ‘The Complete Man’ campaign with an anti-digital theme

Conceptualised by Famous Innovations, the ad attempts to connect with the young audience while staying true to the brand ethos

Sarmistha Neogy Oct 16, 2015 8:10 AM

ZEEL, Network18, TV18 collective ad spends rise 10.8% to Rs.456 crore in Q2

The ad and promotion spends of ZEEL, Network18 and TV18 in Q2FY2016 grew by an average of 10.8% from the same quarter last year. The ad spends together accounted for Rs. 456.18 crore in Q2FY2016 from Rs. 411.49 crore in Q2FY2015

exchange4media Staff Oct 16, 2015 8:06 AM