Date-wise News
Mindshare's Prasanth Kumar on winning 'Agency of the Year' at Maddies Awards 2015?blur=25

At the inaugural edition of Maddies Awards, Mindshare won the 'Agency of the Year' award along with 13 awards which included 3 Gold metals. Prasanth Kumar, CEO, South Asia, Mindshare speaks on the wins

exchange4media Staff Sep 10, 2015 9:00 AM

MediaCom bags Rs 300 crore media mandate of Future Group?blur=25

The account win comes on the back of a multi-agency pitch that took place a few months ago; the incumbent agency on the account is Allied Media

Priyanka Mehra Sep 10, 2015 8:47 AM

Zopper ropes in Domino’s Harneet Singh as Chief Business Officer?blur=25

Prior to joining Zopper, Singh was associated with Domino’s Pizza India as a Senior Vice President – Marketing, E-commerce, New Product Development and PR

exchange4media Staff Sep 10, 2015 8:36 AM

Helios Media wins revenue mandate of Essel Group’s new channel Living Foodz?blur=25

Earlier Helios was managing revenue monetisation for FoodFood, but now exclusively will manage revenue for Living Foodz in the food and lifestyle space

exchange4media Staff Sep 10, 2015 8:26 AM

HDFC Bank, Airtel, SBI, ICICI Bank, Asian Paints lead BrandZ Top 50 Most Valuable Indian Brands ranking?blur=25

The total value of India’s strongest brands has risen by a third (33%) over the last year. Brands in the financial sector (+49% growth) made the largest contribution to the overall increase in value. Home and personal care brands achieved a combined increase of 32%...

exchange4media Staff Sep 10, 2015 8:13 AM

We need to move beyond mass-messaging on mobile: Saurabh Kochhar?blur=25

Saurabh Kochhar, CEO India and CBO Global of Foodpanda India gave the Special Address at Maddies Awards, during which he spoke about the need for mobile marketing to become more personalised without infringing on a customer’s privacy

exchange4media Staff Sep 10, 2015 8:02 AM

The purpose of marketing is not buzz creation, that's simply a means: Chandramouli Venkatesan?blur=25

At Maddies Awards, Venkatesan, MD, Mondelez India Foods, who was also Jury Chair, points out the difference between buzz creation and changing consumer mentality, as he says , "Sometimes in new age marketing we get so caught up in the idea and the activity, that we lose the core"

exchange4media Staff Sep 10, 2015 7:54 AM

Mobile ad spends to increase by 60% in 2015?blur=25

Mobile ad spends are expected to grow at 40-50 per cent in 2015. Considering mobile ad spends at Rs 450 crore in 2014, ad spends should be around Rs 675 crore in 2015 (taking a 50 per cent CAGR), according to report unveiled at Maddies Awards yesterday

Abhinn Shreshtha Sep 10, 2015 7:53 AM