Date-wise News
One97 Communications (owner of Paytm) invests in NDTV’s Gadgets 360°?blur=25

The NDTV e-commerce venture also announced the appointment of Bhawna Agarwal as CEO. In the past she has been associated with LuxuryRetail and is also on the advisory boards of OYO Rooms and VentureFund

exchange4media Staff Aug 18, 2015 7:26 PM

The Brand Saloon wins digital mandate of bike taxi service, Hey Taxi ?blur=25

The agency will help the company in executing the campaign on social media, will be involved in ideation of ideas, SEO, SEM (various platforms for online and social media) and will also look at creating engagement with consumers to enhance their visibility

exchange4media Staff Aug 18, 2015 6:41 PM

Mindshift Interactive wins the digital mandate for Swipe?blur=25

The brand has roped in Bollywood actress Priyanka Chopra as its brand ambassador, with the aim to bolster its presence in the country's Tablet and Smartphone market

exchange4media Staff Aug 18, 2015 5:42 PM

Facebook increases investment in Indian small businesses to advance Digital India?blur=25

The brand’s Small Business Boost program has been designed to arm Indian businesses with the knowledge, skills and technology required to stay innovative and connect with customers at home and abroad. In support of the program, IT Minister of Telangana, K T Rama Rao will co-host and kick-off the first event in Hyderabad

exchange4media Staff Aug 18, 2015 5:28 PM

Pitch Top 50 Brands 2015 gala at a glance?blur=25

To recognize the biggest brands in the nation, exchange4media hosted this year’s Pitch Top 50 Brands. We bring you the highlights of the gala evening

exchange4media Staff Aug 18, 2015 4:42 PM

PM Modi says he was pressured to not hold FM Phase III auctions?blur=25

In his Independence Day speech, the Prime Minister said, "A lot of big people were worried. They told me, 'FM radio was for common people, there is no earning so why do you want to hold auctions? I was put under a lot of pressure but I said that Team India, which comprises of 125 crore people, wants transparency..."

exchange4media Staff Aug 18, 2015 3:39 PM

Zee Media appoints Rohit Gandhi as Editor-In-Chief of English News Broadcast and Related Content?blur=25

In his previous assignment, he was the International Correspondent & Communication Strategist for South Asian International News

exchange4media Staff Aug 18, 2015 3:20 PM

Dentsu Creative Impact strengthens team with multiple senior level appointments?blur=25

In the Creative Function, the agency roped in Sundar Iyer as ECD - Copy. On the Account Management side, Arvinderjit Singh and Hindol Purkayastha join as Vice Presidents. Shveta Singh has been appointed as VP, Planning

exchange4media Staff Aug 18, 2015 2:10 PM

Janrise wins creative mandate of Forum Sujana Mall?blur=25

The agency will deliver Integrated Marketing Communication strategies for the Hyderabad based mall

exchange4media Staff Aug 18, 2015 12:51 PM

Maxus bags media duties for Greenlam Laminates?blur=25

Speaking about the win, Kartik Sharma- Managing Director, Maxus South Asia said, “We are in the process of evolving strategic long-term plans for the brand. We are delighted to have acquired the media mandate for Greenlam Laminates and are looking forward in achieving higher goals with this association. Using the right media mix, innovative strategies and technologies that we have at our disposal, we are sure to make this association a very successful one. It will be a great experience for the team working on the Greenlam Laminates business as is an exciting category!”

exchange4media Staff Aug 18, 2015 12:06 PM

Asianet launches Malayalam HD channel?blur=25

It is the first HD channel available in Malayalam and will screen a mix of movies, popular serials, reality shows and other entertainment programs

exchange4media Staff Aug 18, 2015 11:32 AM acquires HomeBuy360 for USD 2 million?blur=25

Earlier this year, the real estate portal had acquired Indian Real Estate Forum (IREF), a platform providing property information to consumers and Realty BI to empower property buyers and financial institutions to assess risks and take informed decisions

exchange4media Staff Aug 18, 2015 11:01 AM

We are looking for brands that are looking to change the status quo: Sheldon Monteiro?blur=25

The Global Technology Officer of SapientNitro talks about breaking boundaries between intersection of technology and story, why he considers Amazon, Facebook, Netflix competition, the ideal modern-day client, and 'disrupting' the industry

Priyanka Mehra Aug 18, 2015 9:23 AM

SureWaves with exchange4media hosts Delhi edition of E-commerce Power Breakfast on Diversity Marketing?blur=25

After the Bangalore edition, SureWaves is organizing a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for E-Commerce in India’ on 19th August , 2015 in New Delhi

exchange4media Staff Aug 18, 2015 9:05 AM

Lowe Lintas appoints Shayondeep Pal as ECD, Delhi?blur=25

Pal takes over from Shriram Iyer, who was recently named NCD, Mullen Lintas

exchange4media Staff Aug 18, 2015 8:48 AM

Dainik Bhaskar INK Awards 2015 to celebrate innovative work in Print Advertising?blur=25

Jury Chair for the Awards this year is Shashi Sinha, CEO, IPG Mediabrands. The Awards will be held in Mumbai on August 21

exchange4media Staff Aug 18, 2015 8:15 AM

Organic growth in prime time gets Star Plus highest record growth in Week 32?blur=25

The growth was achieved without any Event or WTP (World Television Premiere) and was majorly driven by prime time day part which recorded a growth of 13 GRPs in Week 32 over Week 31

Priyanka Mehra Aug 18, 2015 8:09 AM

Does Schmitten's 'bold and bare' digital ad hit the sweet spot??blur=25

This is the first creative work from McCann, after the premium chocolate brand moved over from Publicis

Sarmistha Neogy Aug 18, 2015 8:06 AM

#Maggi conversations reach more than 16, 000 mentions?blur=25

As lifting of #MaggiBan seems likely , supporters take to social media to celebrate. Analysis shows conversations were at their peak on August 12th and 13th

exchange4media Staff Aug 18, 2015 8:04 AM

Phase III auctions: Mumbai provisional winning price reaches Rs 114.66 crore?blur=25

The battle for Mumbai’s 2 frequencies continues with the city seeing provisional winning price go up to Rs 114.66 crore as it received 2 new bids on Day 16

Abhinn Shreshtha Aug 18, 2015 8:01 AM