Date-wise News
Facebook Q2'15 beats expectations with net revenue of $4.04 billion?blur=25

Facebook exceeded analyst expectations on all fronts, growing revenue, profits as well as user base and mobile advertising revenue

exchange4media Staff Aug 1, 2015 5:38 PM

IndiaCast case against Disney dismissed in TDSAT?blur=25

Disney informed media that a TDSAT case against it filed by IndiaCast earlier this week has now been withdrawn. IndiaCast filed the case for wrongful termination on July 28, 2015

exchange4media Staff Aug 1, 2015 4:39 PM

Disney India terminates agency agreement with IndiaCast for channel distribution?blur=25

The network has now set up an internal team to manage distribution of its eight channels

exchange4media Staff Aug 1, 2015 4:36 PM

McCann wins Incredible India account?blur=25

The account, which was earlier handled by Ogilvy, was won by McCann in a multi-agency pitch for a three year period

exchange4media Staff Aug 1, 2015 4:15 PM

LimeRoad assigns media account to Mindshare?blur=25

The account will be led by Ruchi Mathur, Leader - North, Mindshare from the agency's Delhi office

exchange4media Staff Aug 1, 2015 3:14 PM

Affle launches its MAAS platform in China?blur=25

With this launch, the company now looks to tap the fastest growing and second largest mobile advertising market in the world

exchange4media Staff Aug 1, 2015 3:00 PM

Mathrubhumi creates interactive Onam campaign for advertisers?blur=25

Conceptualised by Maitri Advertising, the campaign showcases each of the media house's verticals. An interactive game has also been created to engage the consumer

exchange4media Staff Aug 1, 2015 2:28 PM

Sun TV Network ad revenues jump 16% to Rs 323.89 crore in Q1?blur=25

The company's profit after taxes for the quarter was higher at Rs 197. 28 crore, against 165. 64 for the previous quarter ended June 30, 2014

exchange4media Staff Aug 1, 2015 2:10 PM

RAPP India wins digital mandate of Royal Canin?blur=25

The pet food and nutrition brand aims to fortify its digital presence in India with this new partnership

exchange4media Staff Aug 1, 2015 12:52 PM

Colors Infinity rolls out unique marketing campaign for channel launch?blur=25

Viacom18, for the launch of their new English GEC channel has rolled out a campaign which includes a number of customer centric innovations to engage with viewers

exchange4media Staff Aug 1, 2015 12:00 PM

Delhi HC asks Kejriwal govt for details of ad spends?blur=25

The decision came after Congress leader Ajay Maken filed a PIL. The next hearing is on August 3

exchange4media Staff Aug 1, 2015 11:44 AM

Marketers on what is deterring consumers from opening their pockets?blur=25

At the Businessworld Marketing Whitebook 2015 launch, Future Group's Devendra Chawla, Nivea's Rakshit Hargave, and Businessworld's Gurbir Singh discussed the topic 'A year of cautious optimism: What lies ahead for business leaders?'

exchange4media Staff Aug 1, 2015 8:42 AM

Please institute an Abby for gender sensitivity in advertising: S V Sista?blur=25

S V Sista, who was conferred with AAAI Lifetime Achievement Award 2015, appealed to the advertising/marketing fraternity during his acceptance speech, "that gender sensitivity should be an integral part of any good communication including advertising..."

exchange4media Staff Aug 1, 2015 8:40 AM

Kinder Joy's new ad encourages kids to use imagination to play with 68 new toys?blur=25

The ad 'Imagination Ko Jodo' conceptualised by Curry Nation shows the involvement and the joy of assembling the toys and learning through the cognitive learning tool designs

Sarmistha Neogy Aug 1, 2015 8:08 AM

Marketers on the need for an integrated approach to up the brand value for consumers?blur=25

Volkswagen's Kamal Basu, Mondelez India's Prashant Peres, Marico's Sameer Satpathy, Zydus' Tarun Arora and Nielsen's Prashant Singh on 'Rise of the Connected Consumers' at Businessworld Marketing Whitebook launch

exchange4media Staff Aug 1, 2015 8:06 AM