Date-wise News

As part of the re-alignment, Sathyamurthy Namakkal, currently executive director, DDB Mudra Group and president, DDB MudraMax Media (including digital), will also take charge of the DDB MudraMax OOH business

exchange4media Staff 12-May-2015

With 18 One Show Pencils, India ranked 10th out of 65 countries that submitted entries this year

exchange4media Staff 12-May-2015

Christened All India News Broadcasters Association, this group comprising heads / owners of small and medium news channels. TV100’s SK Gupta named Chairman

exchange4media Staff 12-May-2015

Industry sources indicate that around 30 employees have left the agency across verticals in the last week and another 25 are expected to leave. Pratap Bose confirmed that exits from Mudra would be joining him, Madhukar Kamath maintains the exits have been only from OOH

Priyanka Mehra 12-May-2015

Continuing with plans to digitize the analog cable subscriber base, DEN seeded additional one million boxes in FY’14-15. This takes the digital subscribers base to 7 million out of a total 13 million subscribers

exchange4media Staff 12-May-2015

According to the circular, if any officers associated with the Delhi government believe they have been defamed in media, they should file a complaint with the Principal Secretary of Home Ministry

Abid Hasan 12-May-2015

There has been a gradual rise in Public Service Awareness campaigns from the houses of big creative agencies like Ogilvy & Maher, Grey, FCB Ulka, DDB Mudra and others.

Sarmistha Neogy 12-May-2015

Twitter outrage hits new high as people criticise the Indian Judiciary system for acquitting former Tamil Nadu CM of corruption charges

exchange4media Staff 12-May-2015

Star's Saath Nibhana Saathiya scores 3.6 TVRs, Yeh Hai Mohabbatein scores 3.5 TVRs, Yeh Rishta Kya Kehlata had 3.4 TVRs as did Zee's Kumkum Bhagya. Taarak Mehta Ka Ooltah Chashma earned 3.0 TVRs in week 18 according to TAM data

exchange4media Staff 12-May-2015

Godrej Appliances has entered the premium segment with the launch of its Next Generation Refrigerators Godrej NXW. Kamal Nandi, Business Head and EVP, Godrej Appliances talks about ad spends, marketing strategy and media mix

Sarmistha Neogy 12-May-2015

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