Thakkar joins from DDB Mudra Group, where he was Creative Head, South & East

exchange4media Staff Feb 24, 2015 5:03 PM

Digonnet was formerly Executive Chairman of Razorfish APAC

exchange4media Staff Feb 24, 2015 3:31 PM

This tool tracks the conversations of key channels and programs and reports them in one view for planners and buyers

exchange4media Staff Feb 24, 2015 2:49 PM

The mandate for LinOpinion would be to craft a strategic communication framework for INOX

exchange4media Staff Feb 24, 2015 2:48 PM

Eros International has launched motion pictures production company Trinity Pictures. Before joining Eros, Ajit Thakur has held a number of key positions for companies such as Coca Cola and Unilever, UTV, Sony Television and most recently Star TV

exchange4media Staff Feb 24, 2015 2:38 PM

Juan Senor, Partner, Innovation Media Consultancy, UK & Co-Editor, Innovations in Magazines World Report, on integration of management and editorial teams, how to approach native advertising, increasing need for SEO, and a dedicated analytics desks for key decision makers

Priyanka Mehra Feb 24, 2015 10:51 AM

The first day of Indian Magazine Congress saw industry stakeholders in discussion over the magazine industry’s emerging trends need for transformative change and release of the Engagement Index

exchange4media Staff Feb 24, 2015 9:56 AM

Account size is estimated to be around Rs 50 crore. The account was won on the back of a multi-agency pitch, which took place in November last year. Madison is the incumbent agency on the account

Priyanka Mehra Feb 24, 2015 9:14 AM

Juan Senor, Partner, Innovation Media Consultancy, UK & Co-Editor, Innovations in Magazines World Report, on integration of management and editorial teams, how to approach native advertising, increasing need for SEO, and a dedicated analytics desks for key decision makers

Priyanka Mehra Feb 24, 2015 8:59 AM

In line with its recently announced growth strategy of launching new channels over the next 12 months, Sri Adhikari Brothers has launched their fifth channel Dillagi for LC1 markets

exchange4media Staff Feb 24, 2015 8:46 AM

Engagement Index for each media showed magazines are twice as involving as radio and TV

exchange4media Staff Feb 24, 2015 8:23 AM

Print will continue to attract the largest chunk of the advertisers' money with an estimated share of 40% of the overall advertising pie. The Print advertising market is projected to grow by 5.3% in 2015 taking the total Print market close to Rs 16,100 crore

exchange4media Staff Feb 24, 2015 8:16 AM

Madison Media who has been handling media duties for the telecom major for nearly a decade is the incumbent agency on the account. GroupM will start working on the account from 1st April onwards

Priyanka Mehra Feb 24, 2015 6:58 AM