Date-wise News
 Tata Global Beverages, Maxus and FCB Ulka big winners at Prime Time Awards?blur=25

Tata Global Beverages wins Client of the Year, Maxus wins Media Agency award while FCB Ulka bags Creative Agency award. TV Today Network took home the most awards in the Broadcaster Category

exchange4media Staff Jan 29, 2015 10:12 PM

DHFL unveils new campaign featuring Shah Rukh Khan?blur=25

This will be DHFL’s largest ad campaign, since inception in 1984, and is aimed to reinforce the Founder’s Vision of the Company of enabling every Indian to own a home of his own

exchange4media Staff Jan 29, 2015 6:47 PM

 SureWaves ties up with Hansa Research for audit of Spot TV Network?blur=25

The Third Party Audit and Validation of SureWaves Spot TV Network by Hansa Research will cover random physical verification of technology deployment at channel studios and online audit and validation of SureWaves ADEX Logs with live monitoring of channels

exchange4media Staff Jan 29, 2015 3:49 PM

 PHD appoints Chris Stephenson as Regional (APAC) Head of Strategy and Planning?blur=25

Stephenson's appointments will be effective in early March and he will report to Susana Tsui, APAC CEO of PHD

exchange4media Staff Jan 29, 2015 11:11 AM

 Hakuhodo Percept wins Numero Uno Jeanswear?blur=25

Agency to roll out 360 degree communication. The advertising spend is valued at Rs 50 crore

exchange4media Staff Jan 29, 2015 10:50 AM

On redefining the role of TV in the age of digital disruption?blur=25

At exchange4media's Prime Time Awards, Sam Balsara, Chairman of Madison World, Kartik Sharma, MD of Maxus South Asia, LV Krishnan, CEO of TAM Media, Sagnik Ghosh, VP (Marketing) of Axis Bank and Roland Landers, Head (Corporate Brand) of Zee Entertainment engage in an animated panel discussion on the evolution of the prime time environment

exchange4media Staff Jan 29, 2015 9:41 AM

Prime Time Awards are refreshingly different from a lot of regular awards: Haresh Moorjani?blur=25

FCB Ulka bagged the Creative Agency award at the first edition of Prime Time Awards. Haresh Moorjani, Creative Director, Draft FCB + Ulka speaks on the efforts behind their successful TV campaigns

exchange4media Staff Jan 29, 2015 9:20 AM

What is unique about Prime Time Awards is the combined awards for creative and media agencies: Sam Balsara?blur=25

Madison Communications took home a total of 7 awards at the Prime Time Awards which comprised of 1 Gold, 4 Silver and 2 Bronze awards. Sam Balsara, Chairman, Madison World speaks on their wins at the Prime Time Awards

exchange4media Staff Jan 29, 2015 9:11 AM

It is always heartening when your work is recognized by eminent and experienced people: Ronita Mitra?blur=25

Vodafone came in a close second with Tata Global Beverages for Client of the Year category at Prime Time Awards. Ronita Mitra, SVP, Brand & Consumer Insights, Vodafone India speaks on being recognized by an illustrious jury

exchange4media Staff Jan 29, 2015 9:00 AM

We are very happy to see Prime Time doing a great show for the industry: Kartik Sharma?blur=25

The first edition of exchange4media's Prime Time Awards saw Maxus taking the Media Agency award. Kartik Sharma, MD, Maxus South Asia comments on the wins

exchange4media Staff Jan 29, 2015 8:52 AM

15 per cent cap irks FM operators?blur=25

A 15 per cent cap on owned frequencies has upset a few operators as the ministry outlined its process for carrying out the auctions

Abhinn Shreshtha Jan 29, 2015 8:46 AM

MediaCom wins Urban Ladder's media mandate?blur=25

Urban Ladder is an online furniture company launched in 2012 and their marketing was done primarily through digital media

exchange4media Staff Jan 29, 2015 8:26 AM

Broadcasters look forward to 49% FDI in news channels?blur=25

I&B Minister Arun Jaitley had recently favoured increasing FDI limit in media from the current cap of 26 per cent, saying that when foreign newspapers were anyway

Abid Hasan Jan 29, 2015 8:14 AM

David Payne, King Lai, Amit Sarkar, CEO, Developing Markets; CEO, Asia Pacific; COO, India, Kinetic OOH?blur=25

The challenge in India right now, because it is a fragmented market, is that since the licenses being granted by the municipalities are short-term, it forces the industry to think short-term. So, short-term thinking further compounds the fragmentation. This does not drive investments that bring quality to the medium.

exchange4media Staff Jan 29, 2015 12:00 AM