Date-wise News
 Havas Media India records over Rs 200-cr business wins in 2014?blur=25

The RECMA mid-year 2014 qualitative evaluation reported Havas Media India growing at 35 per cent, much higher than the industry average

exchange4media Staff Jan 21, 2015 11:01 AM

World Cup fever: launches 'Cricket Ka Keeda' campaign?blur=25 aims to launch the campaign during the India-Australia-England tri-series; the campaign consists of three TVCs, print and outdoor ads, apart from digital adaptations

exchange4media Staff Jan 21, 2015 10:54 AM

 Twitter makes first acquisition in India with  Zipdial?blur=25

This acquisition significantly increases Twitter's investment in India, one of the countries where the company is seeing growth, and also brings Twitter a new engineering office in Bangalore

exchange4media Staff Jan 21, 2015 10:20 AM

ICC World Cup, IPL estimated to garner television ad spends of Rs 2000-cr?blur=25

Media planners expect brands to increase ad spends on sports, especially cricket, by 20-25% during the first half of 2015; in 2011, the ICC World Cup and IPL were estimated

Collin Furtado Jan 21, 2015 9:48 AM

MIB issues licences to five new channels?blur=25

The number of permitted private satellite TV channels in India is 826

exchange4media Staff Jan 21, 2015 9:23 AM

Govt should facilitate cable industry to charge subscription, if it wants no ad cap on Pay TV channels: NCTA?blur=25

Welcoming Jaitley's stand, the National Cable and Television Association (NCTA) has written an open letter to him on the issue of 12-minute per hour ad cap stipulated for TV news channels by the Telecom Regulatory Authority of India (TRAI)

exchange4media Staff Jan 21, 2015 9:19 AM

Zipdial acquisition not just about missed calls, says Twitter?blur=25

The Zipdial acquisition will fuel user growth in India and emerging economies while creating better understanding of mobile users, says Twitter

Abhinn Shreshtha Jan 21, 2015 8:45 AM

News Broadcasters hail Jaitley's stand on 10+2 ad cap?blur=25

Broadcasters hope to implement this ad cap, as imposed by the Telecom Regulatory Authority of India (TRAI), once the subscription model is fully introduced

Abid Hasan Jan 21, 2015 8:21 AM