Date-wise News
Star Plus to host the First ever awards based on Box office collections

STAR Plus has partnered with Box Office India magazine to present a new offering. This October, the channel is all set to launch the First ever STAR Box Office India Awards, an awards ceremony that will recognize achievements of Hindi films at the box office

exchange4media Staff Oct 7, 2014 4:03 PM

BARC data likely to be reported weekly

It is also working on an ingenuous pricing model for inclusivity, equality and transparency

exchange4media Staff Oct 7, 2014 2:17 PM

Cash-rich etailing giants up their competitive ante

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival

Abhinn Shreshtha Oct 7, 2014 10:19 AM

Nominations open for IMPACT Person of the Year, 2014

The prestigious IPOY turns 10 this year with Jagran as the associate partner; award ceremony to be held in Mumbai on December 5, 2014

exchange4media Staff Oct 7, 2014 8:18 AM

Consumers unforgiving, watch what you claim: Geetu Verma

In an era where consumers have access to information and an opinion on everything, it is important for brands to claim only what they can deliver, says Verma, Executive Director, Foods & Refreshments, Hindustan Unilever Ltd

Collin Furtado Oct 7, 2014 8:05 AM

Cash-rich etailing giants up their competitive ante

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival

Abhinn Shreshtha Oct 7, 2014 8:03 AM

Social media's 'Big Billion' lesson for Flipkart

The e-commerce player's ambitious version of Black Friday sales crumbled under technical glitches and faced consumer flak for inflated prices and poor shopping experience

Ankur Singh Oct 7, 2014 8:01 AM

FIAT launches 'live' campaign for Avventura

Maxus ESP conceptualises and executes campaign for the auto company with Gauahar Khan in the lead

exchange4media Staff Oct 7, 2014 7:58 AM

L’Oreal, Godrej, Colgate, Indigo top picks at IMA 2014: Prema Sagar

Brand activation, revitalisation, extension and use of digital were some of the categories for Sagar, Principal and Founder, Genesis Burson-Marsteller and jury member, Indian Marketing Awards presented by exchange4media

Ankur Singh Oct 7, 2014 7:54 AM

TV channels eye festive advertising pie

GECs are doing their best to cash in on the festive spirit and increase in brand spends with new shows and star hosts

Collin Furtado Oct 7, 2014 7:52 AM