Date-wise News
Clients are impressed with how much we have evolved: Vikram Sakhuja?blur=25

The Maxus CEO takes stock of the agency's performance in the country while making the most of the 'showcase market'

Priyanka Mehra Aug 26, 2014 9:05 AM

Movie premieres on TV: How are brands cashing in??blur=25

Bollywood movies premiered on TV almost immediately post theatrical release are viewed by all major brands as an impact purchase, a one-time property investment to get

Collin Furtado Aug 26, 2014 8:52 AM

Auto sector hits top gear, spends big on TV?blur=25

After last year's dismal performance, auto majors ride into profits on the back of a favourable monsoon and slew of launches. And television is their medium of choice

Collin Furtado Aug 26, 2014 8:38 AM

With OOH you can be innovative, not too creative: Amar Thomas?blur=25

Amar Thomas, Country Manager, BlackBerry India, shares the secret to Z3's impactful OOH campaign

Abhinn Shreshtha Aug 26, 2014 8:33 AM

Stem cell banking company Cordlife unveils first-ever advertising campaign?blur=25

Conceptualised by Rediffusion Y&R, the commercial attempts to communicate the various emotions the would-be parents go through as they get ready for a new beginning in their lives and highlights the merits of stem cell banking

Ankur Singh Aug 26, 2014 8:27 AM

DDB Mudra West appoints Ferzad Variyava as Group Creative Director?blur=25

Variyava joins DDB Mudra West from L&K Saatchi & Saatchi, where he worked as Executive Creative Director. At DDB Mudra, he will be based out of the agency’s office in Mumbai

exchange4media Staff Aug 26, 2014 8:21 AM

Emvie 2014: Maxus leads case studies shortlist?blur=25

Stage is set for Emvie 2014 on September 17. Maxus has 24 entries that have made it to the shortlist; Madison Group and Lodestar UM have 22 shortlisted case studies each

exchange4media Staff Aug 26, 2014 8:19 AM

TBWA\India bags creative duties for Haier India?blur=25

Magnon\TBWA, part of TBWA\Worldwide, has already been the Digital AOR for Haier for online brand strategy and digital marketing communication for the last few years. TBWA\India takes over the mandate from incumbent agency Percept IBD

exchange4media Staff Aug 26, 2014 8:17 AM

NDTV rules out sell-off to Adani Group; calls reports false & baseless?blur=25

In an official statement issued, NDTV has stated, "All and any reports of the Adani Group looking to acquire a stake in NDTV Ltd are utterly false and entirely baseless. We request all media houses and publications to refrain from publishing any such motivated rumours"

exchange4media Staff Aug 26, 2014 8:15 AM

Digitisation deadline pushed back to December 2015?blur=25

The Modi Government has decided to take this step after taking stock of the various issues involved that are yet to be resolved. These include getting in place the equipment as well as securing the necessary permissions and licences by the cable operators

exchange4media Staff Aug 26, 2014 8:13 AM

LinTeractive announces national leadership team?blur=25

Paul Dueman named Planning Head; Gauri Joshi and Sumanta Ganguly join as Creative and Business Heads. The leadership team will report to Vikas Mehta, CMO, Lowe Lintas + Partners and Country Head, LinTeractive

exchange4media Staff Aug 26, 2014 8:11 AM

Kinetic India brings on board Sommnath Sengupta as NCD?blur=25

Prior to this, he was Creative Director with Madison Outdoor Media Solutions. He was with the agency for three years. In his new role, Sengupta will report to Amit Sarkar, COO, Kinetic India

exchange4media Staff Aug 26, 2014 8:09 AM