Date-wise News

Other networks are going to struggle to hold on to their business: John Ziegler

Other networks are going to struggle to hold on to their business: John Ziegler?blur=25

John Zeigler, Chairman & CEO, DDB Group Asia Pacific, India and Japan talks about his wish list for an ideal client, the challenge of increasing creative commoditization & his optimism for DDB Mudra Group in India

Priyanka Mehra Jul 28, 2014 9:32 AM

It is unfortunate that industry unity is seen through only one lens - awards! MG Parameswaran

It is unfortunate that industry unity is seen through only one lens - awards! MG Parameswaran?blur=25

Following the formal announcement of his election as President of AAAI on Friday last week, M G Parameswaran talks about his unfaltering commitment to serve the diverse ad fraternity across the country, resolving the issues that plague the advertising field & his ambitious plans for AAAI

Priyanka Mehra Jul 28, 2014 9:19 AM

Marketers not worried about delayed revalidation of IRS as long term trends prevail

Marketers not worried about delayed revalidation of IRS as long term trends prevail?blur=25

Marketers don't feel constrained by lack of fresh IRS data as long term trends & judgement prevail. However, some feel that new positions in the markets or new players, who were expecting recognition, would be impacted

Abid Hasan Jul 28, 2014 9:13 AM

MIB orders 24-hr blackout of DY 365 & News Time channels

MIB orders 24-hr blackout of DY 365 & News Time channels?blur=25

The two North-East based channels have been found violating certain provisions of the Programme Code prescribed under Cable Television Networks (Regulation) Act, 1995 in a report concerning two girls & an MLA from Assam

exchange4media Staff Jul 28, 2014 8:51 AM

DDB Mudra Group reconstitutes Group Executive Board

DDB Mudra Group reconstitutes Group Executive Board?blur=25

Group Executive Board includes Sonal Dabral, Mandeep Malhotra, Rajiv Sabnis, Sathyamurthy Namakkal, Madhukar Kamath, Deepak Nair, Anurag Bansal & Aneil Deepak. The Group has also created Group Creative Council & Strategic Planning Council

exchange4media Staff Jul 28, 2014 8:49 AM

DD reinvents; but can it lock horns with contemporary private channels?

DD reinvents; but can it lock horns with contemporary private channels??blur=25

To become more competitive after a nudge from the new govt, DD National has revamped its programming. With reach that outdoes any private player, can DD become an

Collin Furtado Jul 28, 2014 8:36 AM

Never #LikeAnIndianMan: Social change inspired by advertising

Never #LikeAnIndianMan: Social change inspired by advertising?blur=25

Taking cue from social media campaign #LikeAGirl by Always, a feminine hygiene brand, ATVF Media Labs' Arunabh Kumar has produced a video with a desi twist-Never #LikeAnIndianMan, recounting the shamefulness of eveteasing

Ankur Singh Jul 28, 2014 8:08 AM

Tear-jerking ads: How much emotion is too much emotion?

Tear-jerking ads: How much emotion is too much emotion??blur=25

Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every stage of their growth cycle

Ankur Singh Jul 28, 2014 8:05 AM

Facebook's exceptional mobile ad revenue surge silences critics

Facebook's exceptional mobile ad revenue surge silences critics?blur=25

Mobile advertising revenue now constitutes 62% of total ad revenues, up from 41% in Q214. The social networking giant posted its best quarter results ever, in terms of both revenues and users. exchange4media reviews Facebook’s winning strategy

Abhinn Shreshtha Jul 28, 2014 8:01 AM