Date-wise News
Carat Media bags media duties for Microsoft India

Carat Media will be handling all media duties for Microsoft in India, including online and offline. Lodestar UM is the incumbent agency on the account

Priyanka Mehra Jul 17, 2014 12:59 PM

Balaji Telefilms ropes in Sameer Nair as Group CEO

A veteran industry executive-turned-entrepreneur, Nair was formerly Programming Head, COO & CEO of Star Network, and more recently, CEO of NDTV Imagine

exchange4media Staff Jul 17, 2014 9:55 AM

Lakshmi Narasimhan puts in his papers at Network18

As per highly-placed industry sources, Narasimhan has resigned from his role in Corporate Strategy which he moved to in April, 2014. Prior to that, he was CEO, Web18 & Mobile18

exchange4media Staff Jul 17, 2014 9:21 AM

Rajeev Dubey appointed as Editor of Businessworld

Dubey will take on his new role from August 4th. He was Businessworld's Executive Editor prior to the promotion

exchange4media Staff Jul 17, 2014 9:08 AM

FIFA World Cup 2014 scores on viewership, but do ad revenues match up?

With a target of Rs 200 crore in ad revenues, Sony SIX had applied the ad revenue strategy it had followed for IPL, however, as per industry analysts, the channel hit a roadblock with some advertisers deciding to sit on the fence

Collin Furtado Jul 17, 2014 8:40 AM

Graphene Media launches a platform that connects brands to college fests

mycollegefest.co.in aims to connect 3000+ colleges from across the country to 500+ brands on one common platform for sponsorship opportunities

exchange4media Staff Jul 17, 2014 8:10 AM

Eveready's 'Give Me Red' comeback with Akshay Kumar: Does it really shine?

Eveready's new TVC takes off from its decades-old 'Give Me Red' campaign, albeit dons a contemporary avatar. The ad is designed to highlight limitless power, originality, creative freedom

Ankur Singh Jul 17, 2014 8:09 AM

Ode to grand old ads: AIB creates an advertising time machine

Comedy collective AIB has collaborated with beat-boxing band Voctronica to produce a video that that pays homage to the greatest, most memorable ads India has ever seen

Ankur Singh Jul 17, 2014 8:05 AM

Why Orkut failed?

Orkut, the first social network to gain mass popularity in India, will close shop in September. exchange4media reviews Orkut's journey to examine why Orkut failed to hold its fort

Abhinn Shreshtha Jul 17, 2014 8:03 AM

Private FM players can broadcast AIR news in same format: Govt

I&B Minister Prakash Javadekar informed during Question Hour today that private FM radio players will be allowed to broadcast news only from bulletins of AIR. He added that the FM radio policy can be relaxed in future

exchange4media Staff Jul 17, 2014 7:58 AM

Gaurav Gupta, Head, Integrated Marketing Communication, Tata Teleservices

The engagement factor depends upon the objective of the campaign. If the campaign is about the product launch or brand awareness, then ‘Wow’ factor can be used as an engagement tool. But if it is about increasing sales then the engagement factor can be completely different. It can be as simple as showcasing the product. So the objective of the campaign drives the engagement factor.

exchange4media Staff Jul 17, 2014 12:00 AM

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