Date-wise News
CNN-IBN & IBN7 bring back the 8th edition of Campus Calling?blur=25

The curtain raiser episode on CNN-IBN will highlight the problem of decreasing Quality in Popular courses & how to address it

exchange4media Staff Jun 13, 2014 4:21 PM

Economic Times takes on HT numbers on the back of IRS results?blur=25

With a provocative headline 'All Down & Out, HT Up and About, Media Industry Foxed,' ET is clearly making no bones about contesting the IRS results. It will be quite interesting to see HT's response

exchange4media Staff Jun 13, 2014 9:34 AM

ASCI to crack the whip on skin lightening products ads; Fair or unfair??blur=25

Given the growing demand for fairness products and the sensitivity surrounding their ads, ASCI is framing specific guidelines for this product category. exchange4media elicits ASCI board members' rationale & adlanders' response

Priyanka Mehra Jun 13, 2014 9:32 AM

Milestone Brandcom launches audience measurement tool Milestone Optimizer?blur=25

The optimizer introduces a new measurement matrix Gross Impression Points (GIP) for the OOH medium. Milestone Brandcom has invested over Rs 5 crore in developing this apparatus

exchange4media Staff Jun 13, 2014 8:36 AM

Xrbia Developers appoints Pradeep Iyengar as Chief Marketing Officer?blur=25

Iyengar's last stint was with Indraksh EMM India, an international global audit firm where he was the head of their Indian operations

exchange4media Staff Jun 13, 2014 8:35 AM

Life OK maintains position 3, Star Plus loses viewership again?blur=25

While Star Plus continued to lose viewership over the last three weeks, Colors gained a nominal amount of viewership

exchange4media Staff Jun 13, 2014 8:32 AM

Is selling a product to consumers the same as selling content to viewers??blur=25

Shashi Sinha, CEO, IPG Mediabrands, Sudhanshu Vats, Group CEO, Viacom18 Media & Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia, discuss selling brands and content in a segmented & screen agnostic world

exchange4media Staff Jun 13, 2014 8:28 AM

To tell a story, the brand must itself become a story: Chandrasekar R?blur=25

Chandrasekar R, Head of Communications, Nestle India, says universal truths of storytelling still apply and brands need to realise that consumer conversations outdo any kind of paid media effort

exchange4media Staff Jun 13, 2014 8:26 AM

How Twitter is changing the face of media agencies & brand personification?blur=25

Rishi Jaitly, India Marketing Director, Twitter & CVL Srinivas, CEO, GroupM South Asia discuss the how media agencies have evolved with the pervasive reach of Twitter & how brands have found their unique personality on Twitter

exchange4media Staff Jun 13, 2014 8:25 AM

Nakul Sharma and Tirtha Ghosh join Havas Worldwide Gurgaon as ECDs?blur=25

The duo come from McCann Delhi. Sharma has worked at Bates, Grey and Leo Burnett, before a long stint at McCann. Ghosh has been with Contract and Equus before he joined McCann

exchange4media Staff Jun 13, 2014 8:22 AM