It is up to the brands to capture the youth TG with real truths & 'real' conversations in the right context & manner. They will respond to it

Priyanka Mehra Sep 21, 2013 9:28 AM

Kajol will attend the UN General Assembly events to appeal to policymakers to scale up handwashing with soap programmes to achieve development goals to reduce child mortality

exchange4media Staff Sep 21, 2013 9:11 AM

Ashok Venkatramani, CEO, ABP News has been elected as Vice President, while B Saikumar, Group CEO, Network18 has been elected as Honorary Treasurer

exchange4media Staff Sep 21, 2013 8:44 AM

Viacom18 will represent the rights to Charles Schulz's popular Peanuts characters in India as master licensee. With this, Viacom18 forays into representing brands outside the Viacom portfolio

exchange4media Staff Sep 21, 2013 8:36 AM

M Venkatesh of HT Media has been elected as Dy Chairman of ABC. Shashidhar Sinha, Universal McCann Erickson is the Hony. Secy, while Mudra's Madhukar Kamath is the Hony. Treasurer

exchange4media Staff Sep 21, 2013 8:34 AM

Following Bharti Airtel's decision not to renew its sponsorship deal, BCCI has invited bids for title sponsorship rights. Rs 2 cr per match has been set as base price for the rights

exchange4media Staff Sep 21, 2013 8:32 AM

Ranjan Nautiyal joins as Group Creative Director, while P Murali Gopal comes on board as Senior Creative Director

exchange4media Staff Sep 21, 2013 8:30 AM

Read all the people movements and developments that made it to the headline last week

exchange4media Staff Sep 21, 2013 8:27 AM

Transformation is inherent in the Xerox DNA. Acquisition of ACS expanded our services offering, further aligning to address market demands, says Xerox India's Vivek Chandel

Priyanka Mehra Sep 21, 2013 8:21 AM