Date-wise News

Prasana Krishnan joins as Business Head of Sony Six

Prasana Krishnan joins as Business Head of Sony Six?blur=25

Krishnan brings to the table over 17 years of experience in media & consulting sectors. In his previous role, he was COO of Neo Sports Broadcast

exchange4media Staff Sep 4, 2013 7:34 AM

Avinav Chaubey, AGM – Marketing, The Muthoot Group

Avinav Chaubey, AGM – Marketing, The Muthoot Group?blur=25

At The Muthoot Group, OOH medium comes second in the media priority list after TV. For us, OOH gives a multiplier effect on ground level and is easy to monitor from across our 4,300-plus branches. It helps us to deliver our message in an uncluttered environment to a large audience at a minimal budget. The Muthoot Group spends about 18-22 per cent on OOH.

exchange4media Staff Sep 4, 2013 12:00 AM