Date-wise News
Cannes Special: 37 Indian entries in Press Lions shortlist?blur=25

Out of a total of 492 shortlisted entries, 37 Indian entries have made it to the Press Lions shortlist, with Taproot leading with 12 entries

Twishy Jun 17, 2013 8:25 AM

Robin Carruthers, Managing Director, Mediascope Publicitas - OOH?blur=25

In almost every developed market research plays an important role. However, in India, unfortunately we have still a little way to go before we have a common currency. The sheer diversity of our geographical spread and the dynamics of the industry make it extremely difficult to have one. I don’t think this is going to be feasible or a plausible action. However, a simple matrix for evaluation of a campaign could work to at least inform a client of its effectiveness.

exchange4media Staff Jun 17, 2013 12:00 AM